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The image of the University of Idaho...

Skinner, Marc T.

The image of the University of Idaho: A qualitative exploration of the perceptions of southeastern Idaho opinion leaders and the effectual influence upon the choices of prospective university students.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	The image of the University of Idaho: A qualitative exploration of the perceptions of southeastern Idaho opinion leaders and the effectual influence upon the choices of prospective university students.
作者:	Skinner, Marc T.
面頁冊數:	114 p.
附註:	Source: Dissertation Abstracts International, Volume: 71-07, Section: A, page: 2370.
Contained By:	Dissertation Abstracts International71-07A.
標題:	Business Administration, Marketing.
標題:	Education, Higher.
ISBN:	9781124065557
摘要、提要註:	This study explored perceptions about the University of Idaho among southeastern Idaho opinion leaders through qualitative inquiry. For many years the University of Idaho has struggled to recruit and retain students from the southeastern region of Idaho. From data collected from focus groups, face to face interviews, and field observations five perception themes emerged from the data: geography, regionalization, religiosity, culture, and mythology.
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3414289

The image of the University of Idaho: A qualitative exploration of the perceptions of southeastern Idaho opinion leaders and the effectual influence upon the choices of prospective university students.
Skinner, Marc T.

The image of the University of Idaho: A qualitative exploration of the perceptions of southeastern Idaho opinion leaders and the effectual influence upon the choices of prospective university students. - 114 p.

Source: Dissertation Abstracts International, Volume: 71-07, Section: A, page: 2370.

Thesis (Ph.D.)--University of Idaho, 2010.

This study explored perceptions about the University of Idaho among southeastern Idaho opinion leaders through qualitative inquiry. For many years the University of Idaho has struggled to recruit and retain students from the southeastern region of Idaho. From data collected from focus groups, face to face interviews, and field observations five perception themes emerged from the data: geography, regionalization, religiosity, culture, and mythology.

ISBN: 9781124065557Subjects--Topical Terms:

423167
Business Administration, Marketing.

The image of the University of Idaho: A qualitative exploration of the perceptions of southeastern Idaho opinion leaders and the effectual influence upon the choices of prospective university students.
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035 $a (UMI)AAI3414289
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100 1 $a Skinner, Marc T. $3 423347
245 1 4 $a The image of the University of Idaho: A qualitative exploration of the perceptions of southeastern Idaho opinion leaders and the effectual influence upon the choices of prospective university students.
300 $a 114 p.
500 $a Source: Dissertation Abstracts International, Volume: 71-07, Section: A, page: 2370.
500 $a Adviser: Terry R. Armstrong.
502 $a Thesis (Ph.D.)--University of Idaho, 2010.
520 $a This study explored perceptions about the University of Idaho among southeastern Idaho opinion leaders through qualitative inquiry. For many years the University of Idaho has struggled to recruit and retain students from the southeastern region of Idaho. From data collected from focus groups, face to face interviews, and field observations five perception themes emerged from the data: geography, regionalization, religiosity, culture, and mythology.
520 $a The University of Idaho appears to suffer from a widespread lack of visibility in the southeastern region of Idaho. Many of the existing perceptions of opinion leaders are negative and are often based upon outdated, yet influential stories that have been passed along for generations and that clearly reinforce the party school image. Considering the strong influence of the LDS Church in southeastern Idaho, many of these stories regarding partying and other negatively viewed behavior are detrimental to the enrollment decisions of prospective college students the region.
520 $a Understanding how an institution of higher education is perceived by perspective students and those who influence them is essential for the planning and implementation of focused marketing and recruitment strategies. The findings of this study can serve as a foundation of understanding. The University of Idaho is a remarkable institution with a strong history of academic achievement. This study shows that it may be the University's image, not necessarily its reality, which individual perception leaders respond to. The perceptions many opinion leaders have about the University of Idaho are resistant to change. Through a sustained, long-term effort to tell the true story about the University of Idaho, people in southeastern Idaho can overcome many of the perceptions and stereotypes which have been cemented in their minds over decades.
590 $a School code: 0089.
650 4 $a Business Administration, Marketing. $3 423167
650 4 $a Education, Higher. $3 338813
690 $a 0338
690 $a 0745
710 2 $a University of Idaho. $3 423079
773 0 $t Dissertation Abstracts International $g 71-07A.
790 1 0 $a Armstrong, Terry R., $e advisor
790 $a 0089
791 $a Ph.D.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3414289

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