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Two essays examining design briefs a...

Parkman, Ian.

Two essays examining design briefs as knowledge-based assets: Content and cross-functional collaboration.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Two essays examining design briefs as knowledge-based assets: Content and cross-functional collaboration.
作者:	Parkman, Ian.
面頁冊數:	99 p.
附註:	Source: Dissertation Abstracts International, Volume: 71-09, Section: A, page: 3344.
Contained By:	Dissertation Abstracts International71-09A.
標題:	Business Administration, Marketing.
ISBN:	9781124163628
摘要、提要註:	Design briefs outline the business objectives, corresponding design strategies and target markets for a product development project. Research has demonstrated that a variety of attributes influence consumer impressions of a product, less attention has been given to the within-firm mechanisms that determine the optimal mix of attributes which to embed in an offering. The first essay of this dissertation examines the role of design briefs as knowledge-based assets that function as artifacts of this process within new product development (NPD). In a second essay, this dissertation examines design briefs as knowledge-based artifacts of cross-functional collaboration during NPD. NPD is often characterized as the process by which firms transform knowledge embedded in cross-functional teams into new products. However functional areas often differ in their evaluations of information and knowledge needed to successfully complete an NPD project. Based on an expert rating and survey questionnaire procedure, results provide a framework of eight factors of cross-functional knowledge present in design briefs and empirically describes differences in evaluation within each factor across functional area.
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3420319

Two essays examining design briefs as knowledge-based assets: Content and cross-functional collaboration.
Parkman, Ian.

Two essays examining design briefs as knowledge-based assets: Content and cross-functional collaboration. - 99 p.

Source: Dissertation Abstracts International, Volume: 71-09, Section: A, page: 3344.

Thesis (Ph.D.)--University of Oregon, 2010.

Design briefs outline the business objectives, corresponding design strategies and target markets for a product development project. Research has demonstrated that a variety of attributes influence consumer impressions of a product, less attention has been given to the within-firm mechanisms that determine the optimal mix of attributes which to embed in an offering. The first essay of this dissertation examines the role of design briefs as knowledge-based assets that function as artifacts of this process within new product development (NPD). In a second essay, this dissertation examines design briefs as knowledge-based artifacts of cross-functional collaboration during NPD. NPD is often characterized as the process by which firms transform knowledge embedded in cross-functional teams into new products. However functional areas often differ in their evaluations of information and knowledge needed to successfully complete an NPD project. Based on an expert rating and survey questionnaire procedure, results provide a framework of eight factors of cross-functional knowledge present in design briefs and empirically describes differences in evaluation within each factor across functional area.

ISBN: 9781124163628Subjects--Topical Terms:

423167
Business Administration, Marketing.

Two essays examining design briefs as knowledge-based assets: Content and cross-functional collaboration.
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245 1 0 $a Two essays examining design briefs as knowledge-based assets: Content and cross-functional collaboration.
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500 $a Source: Dissertation Abstracts International, Volume: 71-09, Section: A, page: 3344.
500 $a Adviser: Dennis R. Howard.
502 $a Thesis (Ph.D.)--University of Oregon, 2010.
520 $a Design briefs outline the business objectives, corresponding design strategies and target markets for a product development project. Research has demonstrated that a variety of attributes influence consumer impressions of a product, less attention has been given to the within-firm mechanisms that determine the optimal mix of attributes which to embed in an offering. The first essay of this dissertation examines the role of design briefs as knowledge-based assets that function as artifacts of this process within new product development (NPD). In a second essay, this dissertation examines design briefs as knowledge-based artifacts of cross-functional collaboration during NPD. NPD is often characterized as the process by which firms transform knowledge embedded in cross-functional teams into new products. However functional areas often differ in their evaluations of information and knowledge needed to successfully complete an NPD project. Based on an expert rating and survey questionnaire procedure, results provide a framework of eight factors of cross-functional knowledge present in design briefs and empirically describes differences in evaluation within each factor across functional area.
590 $a School code: 0171.
650 4 $a Business Administration, Marketing. $3 423167
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710 2 $a University of Oregon. $3 423407
773 0 $t Dissertation Abstracts International $g 71-09A.
790 1 0 $a Howard, Dennis R., $e advisor
790 $a 0171
791 $a Ph.D.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3420319

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