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True colors or chameleons? Materiali...

Anderson University.

True colors or chameleons? Materialism, well-being, religious orientation and the purchase of Christian products.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	True colors or chameleons? Materialism, well-being, religious orientation and the purchase of Christian products.
作者:	Powell, Scott K.
面頁冊數:	183 p.
附註:	Source: Dissertation Abstracts International, Volume: 71-06, Section: A, page: 2138.
Contained By:	Dissertation Abstracts International71-06A.
標題:	Anthropology, Cultural.
標題:	Business Administration, Marketing.
標題:	Religion, General.
ISBN:	9781124044316
摘要、提要註:	The purpose of the study was to build upon the consumer behavior literature pertaining to materialism and well-being by investigating how they, along with religious orientation , relate to consumers' purchase decisions. More specifically, the study examined whether or not materialism, well-being and religious orientation were significant predictors concerning the purchase likelihood of "Christian products" (music, apparel, jewelry, and other items that feature explicitly Christian messages or symbols).
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3411437

True colors or chameleons? Materialism, well-being, religious orientation and the purchase of Christian products.
Powell, Scott K.

True colors or chameleons? Materialism, well-being, religious orientation and the purchase of Christian products. - 183 p.

Source: Dissertation Abstracts International, Volume: 71-06, Section: A, page: 2138.

Thesis (D.B.A.)--Anderson University, 2010.

The purpose of the study was to build upon the consumer behavior literature pertaining to materialism and well-being by investigating how they, along with religious orientation , relate to consumers' purchase decisions. More specifically, the study examined whether or not materialism, well-being and religious orientation were significant predictors concerning the purchase likelihood of "Christian products" (music, apparel, jewelry, and other items that feature explicitly Christian messages or symbols).

ISBN: 9781124044316Subjects--Topical Terms:

423310
Anthropology, Cultural.

True colors or chameleons? Materialism, well-being, religious orientation and the purchase of Christian products.
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020 $a 9781124044316
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040 $a UMI $c UMI
100 1 $a Powell, Scott K. $3 423334
245 1 0 $a True colors or chameleons? Materialism, well-being, religious orientation and the purchase of Christian products.
300 $a 183 p.
500 $a Source: Dissertation Abstracts International, Volume: 71-06, Section: A, page: 2138.
500 $a Adviser: Michael D. Wiese.
502 $a Thesis (D.B.A.)--Anderson University, 2010.
520 $a The purpose of the study was to build upon the consumer behavior literature pertaining to materialism and well-being by investigating how they, along with religious orientation , relate to consumers' purchase decisions. More specifically, the study examined whether or not materialism, well-being and religious orientation were significant predictors concerning the purchase likelihood of "Christian products" (music, apparel, jewelry, and other items that feature explicitly Christian messages or symbols).
520 $a Are such purchases the result of a non-materialistic expression of faith or a more materialistic pursuit of association or identity-fixing? To help answer that question, 1,044 students enrolled at nine Christian colleges and universities were surveyed regarding their purchase likelihood for Christian products. Multiple regression and cluster analyses suggested that materialism, well-being and religious orientation were significant predictors of purchase likelihood and that both purchase motivations were common. Four distinct clusters of consumers were identified---two groups reported high purchase likelihood (but disparate buying motivations), and two groups reported low purchase likelihood (again, for ostensibly different reasons).
520 $a The study sheds new light on an important topic (materialism) and provides insight into the purchase motivations of a large but understudied market segment (Christians) and product category (Christian products). While this is a relatively narrow topic, findings are important and should be of interest to consumer behavior researchers and marketers in general. There is reason to believe that the consumer types (e.g., "True Colors" versus "Social Buyers") and motivations (desire to "live out" intrinsic values versus extrinsic desire to "fit in") identified in the study also exist in other markets---particularly those involving products which evoke intense commitment (e.g., environmentally friendly/"green," cause-related or sports-themed products).
590 $a School code: 1030.
650 4 $a Anthropology, Cultural. $3 423310
650 4 $a Business Administration, Marketing. $3 423167
650 4 $a Religion, General. $3 423336
690 $a 0318
690 $a 0326
690 $a 0338
710 2 $a Anderson University. $3 423335
773 0 $t Dissertation Abstracts International $g 71-06A.
790 1 0 $a Wiese, Michael D., $e advisor
790 $a 1030
791 $a D.B.A.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3411437

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