大葉大學圖書館 |

Essays on the impact of new product introductions on market dynamics.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Essays on the impact of new product introductions on market dynamics.
作者:	Hariharan, Vijay Ganesh.
面頁冊數:	160 p.
附註:	Source: Dissertation Abstracts International, Volume: 71-06, Section: A, page: 2136.
Contained By:	Dissertation Abstracts International71-06A.
標題:	Business Administration, Marketing.
標題:	Economics, Commerce-Business.
ISBN:	9781124033303
摘要、提要註:	New product introduction is a key marketing strategy used by firms to protect and hopefully boost their revenues and profits. New product introductions usually trigger various shifts in market dynamics. Manufacturers of new products control the marketing mix by pricing and advertising new products. Competitors could respond by promoting their existing products, or by introducing new products. And finally, consumers can react by either switching their purchases among the existing products or to new products. This dissertation aims at significantly deepening our current understanding of several key facets of the impact of new product introductions on market dynamics. The first part focuses on analytically deriving dynamic optimal marketing mix strategies under various market diffusion dynamics for discontinuous new products. In the rest of the dissertation, we empirically analyze the dynamic effects of various types of continuous new products introduced in the consumer packaged goods (CPG) industry.
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3407902

Essays on the impact of new product introductions on market dynamics.
Hariharan, Vijay Ganesh.

Essays on the impact of new product introductions on market dynamics. - 160 p.

Source: Dissertation Abstracts International, Volume: 71-06, Section: A, page: 2136.

Thesis (Ph.D.)--State University of New York at Buffalo, 2010.

New product introduction is a key marketing strategy used by firms to protect and hopefully boost their revenues and profits. New product introductions usually trigger various shifts in market dynamics. Manufacturers of new products control the marketing mix by pricing and advertising new products. Competitors could respond by promoting their existing products, or by introducing new products. And finally, consumers can react by either switching their purchases among the existing products or to new products. This dissertation aims at significantly deepening our current understanding of several key facets of the impact of new product introductions on market dynamics. The first part focuses on analytically deriving dynamic optimal marketing mix strategies under various market diffusion dynamics for discontinuous new products. In the rest of the dissertation, we empirically analyze the dynamic effects of various types of continuous new products introduced in the consumer packaged goods (CPG) industry.

ISBN: 9781124033303Subjects--Topical Terms:

423167
Business Administration, Marketing.

Essays on the impact of new product introductions on market dynamics.
LDR:03098nam 2200337 4500 001 344972
005 20110603092120.5
008 110817s2010 ||||||||||||||||| ||eng d
020 $a 9781124033303
035 $a (UMI)AAI3407902
035 $a AAI3407902
040 $a UMI $c UMI
100 1 $a Hariharan, Vijay Ganesh. $3 423337
245 1 0 $a Essays on the impact of new product introductions on market dynamics.
300 $a 160 p.
500 $a Source: Dissertation Abstracts International, Volume: 71-06, Section: A, page: 2136.
500 $a Adviser: Debabrata Talukdar.
502 $a Thesis (Ph.D.)--State University of New York at Buffalo, 2010.
520 $a New product introduction is a key marketing strategy used by firms to protect and hopefully boost their revenues and profits. New product introductions usually trigger various shifts in market dynamics. Manufacturers of new products control the marketing mix by pricing and advertising new products. Competitors could respond by promoting their existing products, or by introducing new products. And finally, consumers can react by either switching their purchases among the existing products or to new products. This dissertation aims at significantly deepening our current understanding of several key facets of the impact of new product introductions on market dynamics. The first part focuses on analytically deriving dynamic optimal marketing mix strategies under various market diffusion dynamics for discontinuous new products. In the rest of the dissertation, we empirically analyze the dynamic effects of various types of continuous new products introduced in the consumer packaged goods (CPG) industry.
520 $a Specifically, the first essay focuses on deriving dynamic optimal marketing mix strategies for new products introduced in a market with two distinct consumer segments -- "influentials" and "imitators". The market evolution of demand is modeled through an empirically established diffusion function. In the second essay, we investigate aggregate spillover effects and extension success due to three types of brand development strategies -- brand extensions, line extensions and cobranded extensions. We also examine the category and market factors that moderate those effects. In the third essay, we analyze the impacts of the introduction of line extensions, which are the most common form of new product introductions in the CPG industry. Specifically, we detect and investigate the shifts in category dynamics due to the introduction of four types of line extensions -- novel national brand, novel store brand, imitative national brand and imitative store brand.
590 $a School code: 0656.
650 4 $a Business Administration, Marketing. $3 423167
650 4 $a Economics, Commerce-Business. $3 423339
690 $a 0338
690 $a 0505
710 2 $a State University of New York at Buffalo. $b Marketing. $3 423338
773 0 $t Dissertation Abstracts International $g 71-06A.
790 1 0 $a Talukdar, Debabrata, $e advisor
790 1 0 $a Bezawada, Ram $e committee member
790 1 0 $a Kwon, Changhyun $e committee member
790 1 0 $a Duvvuri, Sri Devi $e committee member
790 1 0 $a Lindsey, Charles $e committee member
790 $a 0656
791 $a Ph.D.
792 $a 2010
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3407902