大葉大學圖書館 |

Exploring the depressed rate of Black entrepreneurship: The impact of consumer perceptions.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Exploring the depressed rate of Black entrepreneurship: The impact of consumer perceptions.
作者:	Ogbolu, Michael N.
面頁冊數:	204 p.
附註:	Source: Dissertation Abstracts International, Volume: 72-09, Section: A, page: 3369.
Contained By:	Dissertation Abstracts International72-09A.
標題:	African American Studies.
標題:	Black Studies.
標題:	Business Administration, Marketing.
標題:	Business Administration, Entrepreneurship.
標題:	Business Administration, Management.
ISBN:	9781124750309
摘要、提要註:	The rate of Black entrepreneurship has remained relatively unchanged for nearly a century, and it is one third that of White. Black entrepreneurship research has traditionally focused on the entrepreneur and the entrepreneur's circumstances, such as access to capital, education, family structure, and human capital. Conversely, very little attention has been given to the impact of consumer perceptions on the rate of Black entrepreneurship. This dissertation focused on examining consumer perceptions related to Black entrepreneurship. Past research suggests that consumers patronize businesses that they perceive as legitimate and toward which they have favorable attitudes. Consumer attitudes and legitimacy perceptions are especially important to ethnic enclave entrepreneurs, who rely heavily on co-ethnic patronage.
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3461566

Exploring the depressed rate of Black entrepreneurship: The impact of consumer perceptions.
Ogbolu, Michael N.

Exploring the depressed rate of Black entrepreneurship: The impact of consumer perceptions. - 204 p.

Source: Dissertation Abstracts International, Volume: 72-09, Section: A, page: 3369.

Thesis (Ph.D.)--Morgan State University, 2011.

The rate of Black entrepreneurship has remained relatively unchanged for nearly a century, and it is one third that of White. Black entrepreneurship research has traditionally focused on the entrepreneur and the entrepreneur's circumstances, such as access to capital, education, family structure, and human capital. Conversely, very little attention has been given to the impact of consumer perceptions on the rate of Black entrepreneurship. This dissertation focused on examining consumer perceptions related to Black entrepreneurship. Past research suggests that consumers patronize businesses that they perceive as legitimate and toward which they have favorable attitudes. Consumer attitudes and legitimacy perceptions are especially important to ethnic enclave entrepreneurs, who rely heavily on co-ethnic patronage.

ISBN: 9781124750309Subjects--Topical Terms:

475269
African American Studies.

Exploring the depressed rate of Black entrepreneurship: The impact of consumer perceptions.
LDR:03440nam 2200373 4500 001 377819
005 20130403093023.5
008 130522s2011 ||||||||||||||||| ||eng d
020 $a 9781124750309
035 $a (UMI)AAI3461566
035 $a AAI3461566
040 $a UMI $c UMI
100 1 $a Ogbolu, Michael N. $3 506688
245 1 0 $a Exploring the depressed rate of Black entrepreneurship: The impact of consumer perceptions.
300 $a 204 p.
500 $a Source: Dissertation Abstracts International, Volume: 72-09, Section: A, page: 3369.
500 $a Adviser: Robert P. Singh.
502 $a Thesis (Ph.D.)--Morgan State University, 2011.
520 $a The rate of Black entrepreneurship has remained relatively unchanged for nearly a century, and it is one third that of White. Black entrepreneurship research has traditionally focused on the entrepreneur and the entrepreneur's circumstances, such as access to capital, education, family structure, and human capital. Conversely, very little attention has been given to the impact of consumer perceptions on the rate of Black entrepreneurship. This dissertation focused on examining consumer perceptions related to Black entrepreneurship. Past research suggests that consumers patronize businesses that they perceive as legitimate and toward which they have favorable attitudes. Consumer attitudes and legitimacy perceptions are especially important to ethnic enclave entrepreneurs, who rely heavily on co-ethnic patronage.
520 $a The present research study explored whether Black and White consumers have perceptual differences of Black-owned or White-owned businesses, and whether these differences vary by respondent's area of residence. Using a multi-disciplinary theoretical framework, a cross-sectional study was conducted. A total of 846 randomly selected respondents participated voluntarily and completed an anonymous survey questionnaire that measured consumer perceptions of Black and White start-up entrepreneurs. Respondents included Blacks in predominantly Black and predominantly White neighborhoods, and Whites in predominantly White and predominantly Black neighborhoods.
520 $a Regression analyses were used to analyze relationships between key variables and t-test analyses were used to determine if there were significant differences between groups of respondents with respect to perceptions of legitimacy, attitudes, self-esteem, and patronage. This study provides empirical evidence that there are relationships between consumer attitudes, perceptions of legitimacy, and intended patronage for new entrepreneurial startups. This study found significant differences based on race/ethnicity and neighborhood type. The findings suggest that while limited factors determine patronage for Black entrepreneurs, multiple factors predict patronage for White entrepreneurs. Following a discussion of the results, implications for practice and future research directions are offered.
590 $a School code: 0755.
650 4 $a African American Studies. $3 475269
650 4 $a Black Studies. $3 475192
650 4 $a Business Administration, Marketing. $3 423167
650 4 $a Business Administration, Entrepreneurship. $3 506666
650 4 $a Business Administration, Management. $3 423062
690 $a 0296
690 $a 0325
690 $a 0338
690 $a 0429
690 $a 0454
710 2 $a Morgan State University. $b Business and Management. $3 506689
773 0 $t Dissertation Abstracts International $g 72-09A.
790 1 0 $a Singh, Robert P., $e advisor
790 1 0 $a Austin, Nathan $e committee member
790 1 0 $a Wilbon, Anthony $e committee member
790 1 0 $a Zu, Xingxing $e committee member
790 $a 0755
791 $a Ph.D.
792 $a 2011
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3461566