Marketing research.
Overview
| Works: | 55 works in 27 publications in 27 languages | |
|---|---|---|
Titles
Selling big[electronic resource] :growing your business within large companies /
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New directions in international advertising research[electronic resource] /
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Reviving traditions in research on international market entry[electronic resource] /
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Marketing research for non-profit, community and creative organizations[electronic resource] :how to improve your product, find customers and effectively promote your message /
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Forecasting and market analysis techniques[electronic resource] :a practical approach /
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Using secondary data in marketing research[electronic resource] :United States and worldwide /
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Customer satisfaction measurement for ISO 9000:2000[electronic resource] /
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New directions in international advertising research[electronic resource] /
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Reviving traditions in research on international market entry[electronic resource] /
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Data mining and market intelligence for optimal marketing returns[electronic resource] /
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Consumer behaviour and marketing research[electronic resource] :(text and cases) /
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The entrepreneur's guide to market research[electronic resource] /
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Quantitative marketing and marketing management[electronic resource] :marketing models and methods in theory and practice /
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Review of marketing research[electronic resource] :special issue : marketing legends /
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A concise guide to market research[electronic resource] :the process, data, and methods using IBM SPSS statistics /
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The digital marketer :ten new skills you must learn to stay relevant and customer-centric /
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Boundary spanning elements and the marketing function in organizations[electronic resource] :concepts and empirical studies /
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Mixed method research design[electronic resource] :an application in consumer-brand relationships (CBR) /
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Field guide to case study research in business-to-business marketing and purchasing[electronic resource] /
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Humanizing big data :marketing at the meeting of data, social science and consumer insight /
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Gear up[electronic resource] :test your business model potential and plan your path to success /
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The handbook of mobile market research[electronic resource] :tools and techniques for market researchers /
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Mind genomics[electronic resource] :a guide to data-driven marketing strategy /
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It's not the size of the data-it's how you use it[electronic resource] :smarter marketing with analytics and dashboards /
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Handbook of research on intelligent techniques and modeling applications in marketing analytics[electronic resource] /
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Handbook of research on leveraging consumer psychology for effective customer engagement[electronic resource] /
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Predicting trends and building strategies for consumer engagement in retail environments[electronic resource] /
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Handbook of research on managing and influencing consumer behavior[electronic resource] /
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Karma queens, geek gods, & innerpreneurs[electronic resource] :meet the 9 consumer types shaping today's marketplace /
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Experiment-research methodology in marketing[electronic resource] :types and applications /
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Marketing and entrepreneurship[electronic resource] :research ideas and opportunities /
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Subjects