大葉大學圖書館 |

登入

回首頁

Marketing research /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Marketing research // Alvin C. Burns, Ann Veeck, Ronald F. Bush.
作者:	Burns, Alvin C.
其他作者:	Veeck, Ann.
出版者:	Harlow, Essex : : Pearson Education,, c2017.
面頁冊數:	xxxv, 489 p. : : ill. (chiefly col.) ;; 26 cm.
標題:	Marketing research.
ISBN:	9781292153261 (pbk.) :
書目註:	Includes bibliographical references (p. 461-475) and indexes.
摘要、提要註:	"The Eighth Edition of Marketing Research continues to provide students with a znuts and boltsy introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies." --Publisher's website.

Marketing research /
Burns, Alvin C.

Marketing research /Alvin C. Burns, Ann Veeck, Ronald F. Bush. - 8th ed., Global ed. - Harlow, Essex :Pearson Education,c2017. - xxxv, 489 p. :ill. (chiefly col.) ;26 cm.

Includes bibliographical references (p. 461-475) and indexes.

Introduction to marketing research --The

"The Eighth Edition of Marketing Research continues to provide students with a znuts and boltsy introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies." --Publisher's website.

ISBN: 9781292153261 (pbk.) :NTD 2,308Subjects--Topical Terms:

172132
Marketing research.

Dewey Class. No.: 658.8

Marketing research /
LDR:02018cam a2200181 a 4500 001 472734
005 20170523060612.0
008 180409s2017 enka b 001 0 eng d
020 $a 9781292153261 (pbk.) : $c NTD 2,308
040 $a UV0 $b eng $c UV0 $d OCLCF $d DYU
041 0 $a eng
082 0 4 $a 658.8 $2 23
100 1 $a Burns, Alvin C. $3 680967
245 1 0 $a Marketing research / $c Alvin C. Burns, Ann Veeck, Ronald F. Bush.
250 $a 8th ed., Global ed.
260 $a Harlow, Essex : $b Pearson Education, $c c2017.
300 $a xxxv, 489 p. : $b ill. (chiefly col.) ; $c 26 cm.
504 $a Includes bibliographical references (p. 461-475) and indexes.
505 0 0 $t Introduction to marketing research -- $g The $t marketing reserach industry -- $g The $t marketing reserach process and defining the problem and research objectives -- $t Research design -- $t Secondary data and packaged information -- $t Qualitative research techniques -- $t Evaluating survey data collection methods -- $t Understanding measurement, developing questions, and designing the questionnaire -- $t Selecting the sample -- $t Determining the size of a sample -- $t Dealing with fieldwork and data quality issues -- $t Unsing descriptive analysis, performing population estimates, and testing hypotheses -- $t Implementing basic differences tests -- $t Making use of associations tests -- $t Understanding regression analysis basics -- $g The $t research report.
520 $a "The Eighth Edition of Marketing Research continues to provide students with a znuts and boltsy introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies." --Publisher's website.
650 0 $a Marketing research. $3 172132
700 1 $a Veeck, Ann. $3 680968
700 1 $a Bush, Ronald F. $3 680969