紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
杜威分類號: |
658.8/3 |
書名/作者: |
Essentials of marketing research // Joseph F. Hair, Jr. ... [et al.]. |
其他作者: |
Hair, Joseph F. |
出版者: |
New York, NY : : McGraw-Hill Education,, c2017. |
面頁冊數: |
xviii, 414 p. : : ill. (some col.) ;; 26 cm. |
標題: |
Marketing research. |
ISBN: |
9781259252464 (pbk. : international ed.) : |
ISBN: |
9780078112119 (pbk.) |
書目註: |
Includes bibliographical references (p. 400-403) and indexes. |