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Review of marketing research[electro...

Malhotra, Naresh K.

Review of marketing research[electronic resource].Vol. 2 /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Review of marketing research/ Naresh K. Malhotra, editor.
其他作者:	Malhotra, Naresh K.
出版者:	Burlington : : Emerald Group Publishing,, 2005.
面頁冊數:	xii, 336 p. : : ill. ;; 26 cm.
標題:	Marketing research.
ISBN:	9780857247247 (electronic bk.)
內容註:	Review of marketing research: some reflections / Naresh K. Malhotra -- Consumer action: automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball: affective forecasting and misforecasting in consumer behavior / Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park -- Consumer use of the internet in search for automobiles: literature review, a conceptual framework, and an empirical investigation / Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar -- Categorization: a review and an empirical investigation of the evaluation formation process / Gina L. Miller, Naresh K. Malhotra, and Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations: a propositional inventory / Shun Yin Lam and A. Parasuraman -- The metrics imperative: making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing: this is not your adviser's OLS model / James L. Oakley, Dawn Iacobucci, and Adam Duhachek -- About the editor and contributors -- Index.
電子資源:	http://www.emeraldinsight.com/1548-6435/2

Review of marketing research[electronic resource].Vol. 2 /
Review of marketing researchVol. 2 /[electronic resource].Naresh K. Malhotra, editor. - Burlington :Emerald Group Publishing,2005. - xii, 336 p. :ill. ;26 cm. - Review of marketing research,1548-6435.

Review of marketing research: some reflections / Naresh K. Malhotra -- Consumer action: automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball: affective forecasting and misforecasting in consumer behavior / Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park -- Consumer use of the internet in search for automobiles: literature review, a conceptual framework, and an empirical investigation / Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar -- Categorization: a review and an empirical investigation of the evaluation formation process / Gina L. Miller, Naresh K. Malhotra, and Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations: a propositional inventory / Shun Yin Lam and A. Parasuraman -- The metrics imperative: making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing: this is not your adviser's OLS model / James L. Oakley, Dawn Iacobucci, and Adam Duhachek -- About the editor and contributors -- Index.

ISBN: 9780857247247 (electronic bk.)Subjects--Topical Terms:

172132
Marketing research.

LC Class. No.: HF5415.2 / .R48 2005eb

Dewey Class. No.: 658.8

Review of marketing research[electronic resource].Vol. 2 /
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