| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.8/34 |
| 書名/作者: |
Karma queens, geek gods, & innerpreneurs : meet the 9 consumer types shaping today's marketplace // Ron Rentel ; with Joe Zellnik. |
| 其他題名: |
Karma queens, geek god, and innerpreneurs. |
| 作者: |
Rentel, Ron. |
| 出版者: |
New York : : McGraw-Hill,, c2007. |
| 面頁冊數: |
xii, 313 p. |
| 標題: |
Consumers. |
| 標題: |
Marketing research. |
| ISBN: |
0071477918 (alk. paper) |
| ISBN: |
9780071477918 (alk. paper) |
| ISBN: |
9780071509718 |
| 內容註: |
What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future. |
| 電子資源: |
Click for full text (McGrawHill) |