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The handbook of mobile market resear...

Poynter, Ray.

The handbook of mobile market research[electronic resource] :tools and techniques for market researchers /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/3
書名/作者:	The handbook of mobile market research : tools and techniques for market researchers // Ray Poynter, Navin Williams, Sue York.
作者:	Poynter, Ray.
其他作者:	Williams, Navin,
出版者:	Chichester, West Sussex, UK : : John Wiley and Sons,, 2014.
面頁冊數:	1 online resource.
標題:	Marketing research.
標題:	Mobile commerce.
標題:	Mobile communication systems.
ISBN:	9781119208198 (electronic bk.)
ISBN:	111920819X (electronic bk.)
ISBN:	9781118935774 (epub)
ISBN:	1118935772 (epub)
ISBN:	9781118935767 (pdf)
ISBN:	1118935764 (pdf)
書目註:	Includes bibliographical references and index.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119208198

The handbook of mobile market research[electronic resource] :tools and techniques for market researchers /
Poynter, Ray.

The handbook of mobile market researchtools and techniques for market researchers /[electronic resource] :Ray Poynter, Navin Williams, Sue York. - 1st ed. - Chichester, West Sussex, UK :John Wiley and Sons,2014. - 1 online resource.

Includes bibliographical references and index.

ISBN: 9781119208198 (electronic bk.)

LCCN: 2014024502Subjects--Topical Terms:

172132
Marketing research.

LC Class. No.: HF5415.2

Dewey Class. No.: 658.8/3

The handbook of mobile market research[electronic resource] :tools and techniques for market researchers /
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300 $a 1 online resource.
504 $a Includes bibliographical references and index.
588 $a Description based on print version record and CIP data provided by publisher.
588 $a Description based on print version record.
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650 0 $a Mobile commerce. $3 338330
650 0 $a Mobile communication systems. $3 174030
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