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Handbook of research on managing and...

Kaufmann, Hans-Ruediger, (1958-)

Handbook of research on managing and influencing consumer behavior[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/342
書名/作者:	Handbook of research on managing and influencing consumer behavior/ Hans-Ruediger Kaufmann, University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania.
其他作者:	Kaufmann, Hans-Ruediger,
出版者:	Hershey, PA : : Business Science Reference,, 2015.
面頁冊數:	1 online resource (xxxiv, 728 p.)
標題:	Consumer behavior.
標題:	Marketing research.
ISBN:	9781466665484 (ebk.)
ISBN:	9781466665477 (hbk.)
書目註:	Includes bibliographical references (p. 621-713) and index.
摘要、提要註:	"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6547-7

Handbook of research on managing and influencing consumer behavior[electronic resource] /
Handbook of research on managing and influencing consumer behavior[electronic resource] /Hans-Ruediger Kaufmann, University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania. - Hershey, PA :Business Science Reference,2015. - 1 online resource (xxxiv, 728 p.)

Includes bibliographical references (p. 621-713) and index.

"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--

ISBN: 9781466665484 (ebk.)

LCCN: 2014029103Subjects--Topical Terms:

184151
Consumer behavior.

LC Class. No.: HF5415.32 / .H3644 2015

Dewey Class. No.: 658.8/342

Handbook of research on managing and influencing consumer behavior[electronic resource] /
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005 19991012103500.0
008 220421s2015 paua b 001 0 eng
010 $a 2014029103
020 $a 9781466665484 (ebk.)
020 $a 9781466665477 (hbk.)
035 $a 1091006056
040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HF5415.32 $b .H3644 2015
082 0 0 $a 658.8/342 $2 23
245 0 0 $a Handbook of research on managing and influencing consumer behavior $h [electronic resource] / $c Hans-Ruediger Kaufmann, University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania.
260 $a Hershey, PA : $b Business Science Reference, $c 2015.
300 $a 1 online resource (xxxiv, 728 p.)
504 $a Includes bibliographical references (p. 621-713) and index.
520 $a "This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"-- $c Provided by publisher.
650 0 $a Consumer behavior. $3 184151
650 0 $a Marketing research. $3 172132
700 1 $a Kaufmann, Hans-Ruediger, $d 1958- $3 738416
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6547-7

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