• Review of marketing research[electronic resource] :special issue : marketing legends /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.83
    書名/作者: Review of marketing research : special issue : marketing legends // edited by Naresh K. Malhotra.
    其他作者: Naresh K. Malhotra.
    出版者: Bingley, U.K. : : Emerald,, 2011.
    面頁冊數: 1 online resource (xix, 351 p.) : : ill.
    標題: Marketing research.
    ISBN: 9780857248985 (electronic bk.)
    ISBN: 9780857248978
    內容註: Reflections on a scholarly career : from inside out and back again / Richard P. Bagozzi -- Legends in marketing : a review of Shelby D. Hunt's volumes / Shelby D. Hunt, Shannon B. Rinaldo -- Philip Kotler's contributions to marketing theory and practice / Philip Kotler -- Looking through the marketing lens : my journey so far ... / V. Kumar -- Personal reflections on my research contributions to marketing / Naresh K. Malhotra -- Some personal reflections on pricing research / Kent B. Monroe -- A journey of an accidental marketing scholar / Balaji C. Krishnan, Jagdish N. Sheth -- Yoram 'Jerry' Wind's contributions to marketing / Yoram 'Jerry' Wind -- Lessons learned during a career / Gerald Zaltman.
    摘要、提要註: This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.
    電子資源: http://www.emeraldinsight.com/1548-6435/8
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