紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
杜威分類號: |
658.83 |
書名/作者: |
Review of marketing research : special issue : marketing legends // edited by Naresh K. Malhotra. |
其他作者: |
Naresh K. Malhotra. |
出版者: |
Bingley, U.K. : : Emerald,, 2011. |
面頁冊數: |
1 online resource (xix, 351 p.) : : ill. |
標題: |
Marketing research. |
ISBN: |
9780857248985 (electronic bk.) |
ISBN: |
9780857248978 |
內容註: |
Reflections on a scholarly career : from inside out and back again / Richard P. Bagozzi -- Legends in marketing : a review of Shelby D. Hunt's volumes / Shelby D. Hunt, Shannon B. Rinaldo -- Philip Kotler's contributions to marketing theory and practice / Philip Kotler -- Looking through the marketing lens : my journey so far ... / V. Kumar -- Personal reflections on my research contributions to marketing / Naresh K. Malhotra -- Some personal reflections on pricing research / Kent B. Monroe -- A journey of an accidental marketing scholar / Balaji C. Krishnan, Jagdish N. Sheth -- Yoram 'Jerry' Wind's contributions to marketing / Yoram 'Jerry' Wind -- Lessons learned during a career / Gerald Zaltman. |
摘要、提要註: |
This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman. |
電子資源: |
http://www.emeraldinsight.com/1548-6435/8 |