Consumer behavior.
概要
| 作品: | 111 作品在 46 项出版品 46 种语言 | |
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书目信息
Consumer culture and personal finance[electronic resource] :money goes to market /
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Consumer behavior, organizational development, and electronic commerce[electronic resource] :emerging issues for advancing modern socioeconomies /
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Interpreting consumer choice[electronic resource] :the behavioral perspective model /
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Consumer behaviour and marketing research[electronic resource] :(text and cases) /
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Consumer knowledge and financial decisions[electronic resource] :lifespan perspectives /
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The effects of cause-related marketing on customers' attitudes and buying behavior[electronic resource] /
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Brand communities for fast moving consumer goods[electronic resource] :an empirical study of members' behavior and the economic relevance for the marketer /
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Technology and consumption[electronic resource] :understanding consumer choices and behaviors /
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Networked consumers[electronic resource] :dynamics of interactive consumers in structured environments /
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The mood of information[electronic resource] :a critique of online behavioural advertising /
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Slow down, sell faster![electronic resource] :understand your customer's buying process and maximize your sales /
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Organizations and social networking[electronic resource] :utilizing social media to engage consumers /
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Tribal marketing, tribal branding[electronic resource] :brand co-creation and the future of marketing /
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Managing social media and consumerism :the grapevine effect in competitive markets /
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Handbook of research on consumerism in business and marketing :concepts and practices /
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The power of customer misbehavior :drive growth and innovation by learning from your customers /
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Globalization, culture and branding :how to leverage cultural equity for building iconic brands in the era of globalization /
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Social networks and their economics[electronic resource] :influencing consumer choice /
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Staying the consumption course[electronic resource] :exploring the individual lock-in process in service relationships /
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Retail branding and store loyalty[electronic resource] :analysis in the context of reciprocity, store accessibility, and retail format /
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Buyer personas :how to gain insight into your customer's expectations, align your marketing strategies, and win more business /
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Handbook of research on promotional strategies and consumer influence in the service sector[electronic resource] /
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Online consumer behavior[electronic resource] :theory and research in social media, advertising, and e-tail /
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The drivers of wearable device usage[electronic resource] :practice and perspectives /
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Copy, copy, copy[electronic resource] :how to do smarter marketing by using other peoples ideas /
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Brand hate[electronic resource] :navigating consumer negativity in the digital world /
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Perspectives on consumer choice[electronic resource] :from behavior to action, from action to agency /
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Encouraging participative consumerism through evolutionary digital marketing[electronic resource] :emerging research and opportunity /
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Celebrity fans and their consumer behaviour :autoethnographic insights into the life of a fan /
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Global observations of the influence of culture on consumer buying behavior[electronic resource] /
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Handbook of research on leveraging consumer psychology for effective customer engagement[electronic resource] /
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Predicting trends and building strategies for consumer engagement in retail environments[electronic resource] /
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Handbook of research on managing and influencing consumer behavior[electronic resource] /
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Everydata[electronic resource] :the misinformation hidden in the little data you consume every day /
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Always on[electronic resource] :advertising, marketing, and media in an era of consumer control /
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Buy me! [electronic resource] :new ways to get customers to choose your products and ignore the rest /
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Methods in consumer research.[electronic resource] /Volume 2,Alternative approaches and special applications
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Handbook of research on retailing techniques for optimal consumer engagement and experiences[electronic resource] /
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Emotional, sensory, and social dimensions of consumer buying behavior[electronic resource] /
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Context and cognition in consumer psychology[electronic resource] :how perception and emotion guide action /
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Measuring consumer behavior in hospitality for enhanced decision making[electronic resource] /
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Direct marketing in action[electronic resource] :cutting-edge strategies for finding and keeping the best customers /
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Approximating prudence[electronic resource] :Aristotelian practical wisdom and economic models of choice /
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Branding your business[electronic resource] :[promote your business, attract customers, build your brand through the power of emotion] /
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Creative cost-benefits reinvention[electronic resource] :how to reverse commoditization hell in the age of customer capitalism /
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Citizen-consumers and evolution[electronic resource] :reducing environmental harm through our social motivation /
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Commodity activism[electronic resource] :cultural resistance in neoliberal times /
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主题