| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 杜威分類號: |
658.8342 |
| 書名/作者: |
Consumer behavior // Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. |
| 作者: |
Schiffman, Leon G. |
| 其他作者: |
Kanuk, Leslie Lazar. |
| 出版者: |
Boston, Mass. ; : Pearson Prentice Hall,, c2010. |
| 面頁冊數: |
592 p. : : col. ill. ;; 28 cm. |
| 附註: |
Previous ed.: 2007. |
| 標題: |
Consumer behavior. |
| 標題: |
Motivation research (Marketing) |
| ISBN: |
9780137006700 (pbk.) : |
| ISBN: |
0137006705 (pbk.) |
| 書目註: |
Includes bibliographical references and indexes. |