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Direct marketing in action[electronic resource] :cutting-edge strategies for finding and keeping the best customers /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	Direct marketing in action : cutting-edge strategies for finding and keeping the best customers // edited by Andrew R. Thomas ... [et al.].
其他作者:	Thomas, Andrew R.
出版者:	Westport, Conn. : : Praeger Publishers,, 2007.
面頁冊數:	xiv, 218 p. : : ill. ;; 25 cm.
標題:	Direct marketing.
標題:	Target marketing.
標題:	Marketing - Management.
標題:	Consumer behavior.
ISBN:	0313084513 (e-Book)
ISBN:	9780313084515 (e-Book)
ISBN:	0275992233 (alk. paper)
ISBN:	9780275992231 (alk. paper)
書目註:	Includes bibliographical references (p. [195]-199) and index.
內容註:	What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson.
電子資源:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

Direct marketing in action[electronic resource] :cutting-edge strategies for finding and keeping the best customers /
Direct marketing in actioncutting-edge strategies for finding and keeping the best customers /[electronic resource] :edited by Andrew R. Thomas ... [et al.]. - Westport, Conn. :Praeger Publishers,2007. - xiv, 218 p. :ill. ;25 cm.

Includes bibliographical references (p. [195]-199) and index.

What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson.

ISBN: 0313084513 (e-Book)

LCCN: 2006026009Subjects--Topical Terms:

340947
Direct marketing.

LC Class. No.: HF5415.126 / .D57 2007

Dewey Class. No.: 658.8/72

Direct marketing in action[electronic resource] :cutting-edge strategies for finding and keeping the best customers /
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300 $a xiv, 218 p. : $b ill. ; $c 25 cm.
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650 0 $a Target marketing. $3 339626
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650 0 $a Consumer behavior. $3 184151
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