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Encouraging participative consumeris...

Kaufmann, Hans Ruediger, (1958-)

Encouraging participative consumerism through evolutionary digital marketing[electronic resource] :emerging research and opportunity /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunity // Hans Ruediger Kaufmann, Agapi Manarioti.
作者:	Kaufmann, Hans Ruediger,
其他作者:	Manarioti, Agapi,
出版者:	Hershey, PA : : IGI Global,, [2017]
面頁冊數:	1 online resource (ix, 222 p.) : : ill.
標題:	Internet marketing.
標題:	Consumer behavior.
ISBN:	9781683180173 (ebk.)
ISBN:	9781683180128 (pbk.)
書目註:	Includes bibliographical references (pages 200-219) and index.
摘要、提要註:	"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline marketing design, multi-channel marketing, dig data, and other topics"--
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-68318-012-8

Encouraging participative consumerism through evolutionary digital marketing[electronic resource] :emerging research and opportunity /
Kaufmann, Hans Ruediger,1958-

Encouraging participative consumerism through evolutionary digital marketingemerging research and opportunity /[electronic resource] :Hans Ruediger Kaufmann, Agapi Manarioti. - Hershey, PA :IGI Global,[2017] - 1 online resource (ix, 222 p.) :ill. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references (pages 200-219) and index.

Restricted to subscribers or individual electronic text purchasers.

"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline marketing design, multi-channel marketing, dig data, and other topics"--

Mode of access: World Wide Web.

ISBN: 9781683180173 (ebk.)Subjects--Topical Terms:

184218
Internet marketing.

LC Class. No.: HF5415.1265 / .K384 2017e

Dewey Class. No.: 658.8/72

Encouraging participative consumerism through evolutionary digital marketing[electronic resource] :emerging research and opportunity /
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082 0 0 $a 658.8/72 $2 23
100 1 $a Kaufmann, Hans Ruediger, $d 1958- $3 548961
245 1 0 $a Encouraging participative consumerism through evolutionary digital marketing $h [electronic resource] : $b emerging research and opportunity / $c Hans Ruediger Kaufmann, Agapi Manarioti.
260 $a Hershey, PA : $b IGI Global, $c [2017]
300 $a 1 online resource (ix, 222 p.) : $b ill.
490 1 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 $a Includes bibliographical references (pages 200-219) and index.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline marketing design, multi-channel marketing, dig data, and other topics"-- $c Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
588 $a Description based on title screen (IGI Global, viewed 06/19//2017).
650 0 $a Internet marketing. $3 184218
650 0 $a Consumer behavior. $3 184151
700 1 $a Manarioti, Agapi, $d 1979- $e author. $3 690154
830 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. $3 690155
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-68318-012-8

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