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Consumer behaviour and marketing res...

Nair, Suja R.

Consumer behaviour and marketing research[electronic resource] :(text and cases) /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Consumer behaviour and marketing research : (text and cases) // Suja R. Nair.
作者:	Nair, Suja R.
出版者:	Mumbai [India] : : Himalaya Pub. House,, 2009.
面頁冊數:	548, 276 p. : : ill.
標題:	Consumer behavior.
標題:	Marketing research.
書目註:	Includes bibliographical references and index.
內容註:	pt. 1. Consumer behaviour -- pt. 2. Marketing research.
電子資源:	An electronic book accessible through the World Wide Web; click to view

Consumer behaviour and marketing research[electronic resource] :(text and cases) /
Nair, Suja R.

Consumer behaviour and marketing research(text and cases) /[electronic resource] :Suja R. Nair. - Rev. ed. - Mumbai [India] :Himalaya Pub. House,2009. - 548, 276 p. :ill.

Includes bibliographical references and index.

pt. 1. Consumer behaviour -- pt. 2. Marketing research.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.

Available via World Wide Web.Subjects--Topical Terms:

184151
Consumer behavior.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.32 / .N35 2009eb

Consumer behaviour and marketing research[electronic resource] :(text and cases) /
LDR:00976nam 2200229 a 4500 001 353967
003 CaPaEBR
006 m u
007 cr cn|||||||||
008 120112s2009 ii a sb 001 0 eng d
020 $z 9788178667829
035 $a (OCoLC)680625686
035 $a ebr10415520
040 $a CaPaEBR $c CaPaEBR
050 1 4 $a HF5415.32 $b .N35 2009eb
100 1 $a Nair, Suja R. $3 447188
245 1 0 $a Consumer behaviour and marketing research $h [electronic resource] : $b (text and cases) / $c Suja R. Nair.
250 $a Rev. ed.
260 $a Mumbai [India] : $b Himalaya Pub. House, $c 2009.
300 $a 548, 276 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a pt. 1. Consumer behaviour -- pt. 2. Marketing research.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2010. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Consumer behavior. $3 184151
650 0 $a Marketing research. $3 172132
655 7 $a Electronic books. $2 local $3 336502
710 2 $a ebrary, Inc. $3 336638
856 4 0 $u http://site.ebrary.com/lib/dayeh/Doc?id=10415520 $z An electronic book accessible through the World Wide Web; click to view

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