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Consumer behaviour and advertising m...

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Khan, Matin A.

Consumer behaviour and advertising management[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Consumer behaviour and advertising management/ Matin Khan.
作者:	Khan, Matin A.
出版者:	New Delhi : : New Age International (P) Ltd., Publishers,, c2006.
面頁冊數:	xv, 374 p. : : ill.
附註:	Includes index.
標題:	Consumer behavior.
標題:	Advertising - Management.
內容註:	pt. 1. Consumer behaviour -- pt. 2. Advertising management.
電子資源:	An electronic book accessible through the World Wide Web; click to view

Consumer behaviour and advertising management[electronic resource] /
Khan, Matin A.

Consumer behaviour and advertising management[electronic resource] /Matin Khan. - New Delhi :New Age International (P) Ltd., Publishers,c2006. - xv, 374 p. :ill.

Includes index.

pt. 1. Consumer behaviour -- pt. 2. Advertising management.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.Subjects--Topical Terms:

184151
Consumer behavior.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.32 / .K43 2006eb

Consumer behaviour and advertising management[electronic resource] /
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007 cr cn|||||||||
008 120112s2006 ii a s 001 0 eng d
020 $z 9788122419474
020 $z 9788122425529
035 $a (OCoLC)646815135
035 $a ebr10318696
040 $a CaPaEBR $c CaPaEBR
050 1 4 $a HF5415.32 $b .K43 2006eb
100 1 $a Khan, Matin A. $3 446370
245 1 0 $a Consumer behaviour and advertising management $h [electronic resource] / $c Matin Khan.
260 $a New Delhi : $b New Age International (P) Ltd., Publishers, $c c2006.
300 $a xv, 374 p. : $b ill.
500 $a Includes index.
505 0 $a pt. 1. Consumer behaviour -- pt. 2. Advertising management.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Consumer behavior. $3 184151
650 0 $a Advertising $x Management. $3 385854
655 7 $a Electronic books. $2 local $3 336502
710 2 $a ebrary, Inc. $3 336638
856 4 0 $u http://site.ebrary.com/lib/dayeh/Doc?id=10318696 $z An electronic book accessible through the World Wide Web; click to view

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