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Organizations and social networking[...

IGI Global.

Organizations and social networking[electronic resource] :utilizing social media to engage consumers /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	Organizations and social networking : utilizing social media to engage consumers // Eldon Y. Li ... [et al.], editors.
其他作者:	Li, Eldon Yu-zen,
出版者:	Hershey, Pa. : : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),, c2013.
面頁冊數:	369 p. ;; 29 cm.
標題:	Internet marketing - Social aspects.
標題:	Social media - Economic aspects.
標題:	Consumer behavior.
標題:	Electronic commerce - Social aspects.
標題:	Management - Social aspects.
ISBN:	9781466640276 (ebook)
ISBN:	9781466640269 (hardcover)
書目註:	Includes bibliographical references.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4026-9

Organizations and social networking[electronic resource] :utilizing social media to engage consumers /
Organizations and social networkingutilizing social media to engage consumers /[electronic resource] :Eldon Y. Li ... [et al.], editors. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2013. - 369 p. ;29 cm.

Includes bibliographical references.

Mode of access: World Wide Web.

ISBN: 9781466640276 (ebook)Subjects--Topical Terms:

446465
Internet marketing
--Social aspects.

LC Class. No.: HF5415.1265 / .O74 2013e

Dewey Class. No.: 658.8/72

Organizations and social networking[electronic resource] :utilizing social media to engage consumers /
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020 $a 9781466640269 (hardcover)
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245 0 0 $a Organizations and social networking $h [electronic resource] : $b utilizing social media to engage consumers / $c Eldon Y. Li ... [et al.], editors.
260 $a Hershey, Pa. : $b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), $c c2013.
300 $a 369 p. ; $c 29 cm.
504 $a Includes bibliographical references.
538 $a Mode of access: World Wide Web.
650 0 $a Internet marketing $x Social aspects. $3 446465
650 0 $a Social media $x Economic aspects. $3 337141
650 0 $a Consumer behavior. $3 184151
650 0 $a Electronic commerce $x Social aspects. $3 338333
650 0 $a Management $x Social aspects. $3 507209
700 1 $a Li, Eldon Yu-zen, $d 1952- $3 338371
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856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4026-9

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