Advertising.
Overview
Works: | 50 works in 24 publications in 24 languages |
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Titles
Advertising, promotion, and other aspects of integrated marketing communications
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Perfect pitch :the art of selling ideas and winning new business /
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Persuasive advertising[electronic resource] :evidence-based principles /
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Advertising cultures[electronic resource] :gender, commerce, creativity /
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New directions in international advertising research[electronic resource] /
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Excellence in advertising[electronic resource] :the IPA guide to best practice /
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101 ways to advertise your business[electronic resource] :building a successful with smart advertising/
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Creative advertising :ideas and techniques from the world's best campaigns /
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New directions in international advertising research[electronic resource] /
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Advertising, sales and promotion management[electronic resource] /
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Advertising and promotion :an integrated marketing communications approach /
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The interplay of influence :news, advertising, politics, and the Internet /
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Advertising by design :generating and designing creative ideas across media /
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Advertising, commercial spaces and the urban[electronic resource] /
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Alcohol Advertising and Young People's Drinking[electronic resource] :Representation, Reception and Regulation.
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Asian perspectives on the development of public relations :other voices /
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Advertising to children[electronic resource] :new directions, new media /
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Brand media strategy[electronic resource] :integrated communications planning in the digital era /
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Evaluation in advertising reception[electronic resource] :a socio-cognitive and linguistic perspective /
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Marketing big oil[electronic resource] :brand lessons from the world's largest companies /
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Growing brands through sponsorship[electronic resource] :an empirical investigation of brand image transfer in a sponsorship alliance /
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Advances in advertising research.[electronic resource] :the digital, the classic, the subtle, and the alternative /(Vol. VI)
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Copy, copy, copy[electronic resource] :how to do smarter marketing by using other peoples ideas /
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YouthNation[electronic resource] :building remarkable brands in a youth-driven culture /
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The new advertising[electronic resource] :branding, content, and consumer relationships in the data-driven social media era /
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Authenticity[electronic resource] :building a brand in an insincere age /
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Contemporary advertising and integrated marketing communications /
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Manager's guide to marketing, advertising, and publicity[electronic resource] /
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Subjects