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Global advertising, attitudes and au...

Wilson, Tony, (1947-)

Global advertising, attitudes and audiences /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659
書名/作者:	Global advertising, attitudes and audiences // Tony Wilson.
作者:	Wilson, Tony,
出版者:	New York : : Routledge,, 2011.
面頁冊數:	xiv, 167 p. ;; 24 cm.
標題:	Advertising.
標題:	Telemarketing.
ISBN:	9780415875974 (hbk.) :
ISBN:	0415875978 (hbk.)
ISBN:	9780203846346 (ebk.)
ISBN:	0203846346 (ebk.)
書目註:	Includes bibliographical references and index.
內容註:	Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.
電子資源:	http://www.loc.gov/catdir/enhancements/fy1114/2010005071-b.html

Global advertising, attitudes and audiences /
Wilson, Tony,1947-

Global advertising, attitudes and audiences /Tony Wilson. - New York :Routledge,2011. - xiv, 167 p. ;24 cm. - Routledge advances in management and business studies ;44. - Routledge advances in management and business studies ;37..

Includes bibliographical references and index.

Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.

ISBN: 9780415875974 (hbk.) :NTD 4,038

LCCN: 2010005071Subjects--Topical Terms:

177147
Advertising.

LC Class. No.: HF5823 / .W52 2011

Dewey Class. No.: 659

Global advertising, attitudes and audiences /
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