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City branding[electronic resource] :theory and cases /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.2930776
書名/作者:	City branding : theory and cases // Keith Dinnie ; foreword by Bill Baker.
作者:	Dinnie, Keith.
出版者:	Basingstoke : : Palgrave Macmillan,, 2010.
面頁冊數:	1 online resource.
標題:	City promotion.
標題:	City promotion
標題:	Advertising.
標題:	International business.
標題:	Business and Management.
ISBN:	9780230294790 (electronic bk.)
ISBN:	0230294790 (electronic bk.)
內容註:	Introduction to the Theory of City Branding / K. Dinnie -- Branding the City as an Attractive Place to Live / A. Insch -- City Branding and Inward Investment / A.C. Middleton -- City Branding and the Tourist Gaze / G. Hospers -- City Branding Partnerships / S.van Gelder -- City Branding and Stakeholder Management / A. Stevens -- Paradoxes of City Branding and Societal Changes / C. Ooi -- City Branding through Food Culture : Insights from the Regional Branding Level / R. Tellstrom -- City Branding and Sustainable Urbanism / J. Braiterman -- Online City Branding / M. Florek -- Introduction to the Practice of City Branding / K. Dinnie -- The City Branding of Accra / A. Ebow Spio -- The City Branding of Ahmedabad / S. Nair -- Athens City Branding and the 2004 Olympic Games / M. Fola -- The City Branding of Barcelona: A Success Story / J.C. Belloso -- Chongqing's City Branding : The Role of Graphic Design / F. Lau & A. Leung -- Edinburgh City Branding / K. Wardrop -- The Hague, International City of Peace and Justice / B. Hulleman & R. Govers -- Kuala Lumpur City Branding / G. Musa & T.C. Melewar -- Lisbon City Branding / J. Freire -- The City Branding of Montevideo / P. Hartmann -- New York City Branding / P. Bendel -- Paris City Branding / J. Kapferer -- Seoul City Branding / K.Y. Kyung -- The City Branding of Hong Kong / T. Loo -- Strategic Planning Director for China at Mediaedge:cia -- Sydney City Branding / G. Parmenter -- Tokyo's City Brand / R. Kelts -- Wollongong City Branding / G. Kerr.
摘要、提要註:	The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. This emerging phenomenon is captured with contributions from international place branding experts, in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice.
電子資源:	An electronic book accessible through the World Wide Web; click for information

City branding[electronic resource] :theory and cases /
Dinnie, Keith.

City brandingtheory and cases /[electronic resource] :Keith Dinnie ; foreword by Bill Baker. - Basingstoke :Palgrave Macmillan,2010. - 1 online resource. - Palgrave Connect eBook Collection..

Introduction to the Theory of City Branding / K. Dinnie -- Branding the City as an Attractive Place to Live / A. Insch -- City Branding and Inward Investment / A.C. Middleton -- City Branding and the Tourist Gaze / G. Hospers -- City Branding Partnerships / S.van Gelder -- City Branding and Stakeholder Management / A. Stevens -- Paradoxes of City Branding and Societal Changes / C. Ooi -- City Branding through Food Culture : Insights from the Regional Branding Level / R. Tellstrom -- City Branding and Sustainable Urbanism / J. Braiterman -- Online City Branding / M. Florek -- Introduction to the Practice of City Branding / K. Dinnie -- The City Branding of Accra / A. Ebow Spio -- The City Branding of Ahmedabad / S. Nair -- Athens City Branding and the 2004 Olympic Games / M. Fola -- The City Branding of Barcelona: A Success Story / J.C. Belloso -- Chongqing's City Branding : The Role of Graphic Design / F. Lau & A. Leung -- Edinburgh City Branding / K. Wardrop -- The Hague, International City of Peace and Justice / B. Hulleman & R. Govers -- Kuala Lumpur City Branding / G. Musa & T.C. Melewar -- Lisbon City Branding / J. Freire -- The City Branding of Montevideo / P. Hartmann -- New York City Branding / P. Bendel -- Paris City Branding / J. Kapferer -- Seoul City Branding / K.Y. Kyung -- The City Branding of Hong Kong / T. Loo -- Strategic Planning Director for China at Mediaedge:cia -- Sydney City Branding / G. Parmenter -- Tokyo's City Brand / R. Kelts -- Wollongong City Branding / G. Kerr.

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. This emerging phenomenon is captured with contributions from international place branding experts, in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. This is a highly focused, yet broad and comprehensive, city branding text that is strong both in theory and practice.

PDF.

ISBN: 9780230294790 (electronic bk.)

Source: 391238Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

376635
City promotion.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HT325 / .D56 2010

Dewey Class. No.: 659.2930776

City branding[electronic resource] :theory and cases /
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