大葉大學圖書館 |

登入

回首頁

Advertising, promotion, and other as...

Shimp, Terence A.

Advertising, promotion, and other aspects of integrated marketing communications

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.82
書名/作者:	Advertising, promotion, and other aspects of integrated marketing communications/ Terence A. Shimp.
作者:	Shimp, Terence A.
其他作者:	Shimp, Terence A.
出版者:	Mason, Ohio : South-Western Cengage Learning, 2010.
面頁冊數:	xx, 668 p. : col. ill.; 29 cm.
附註:	Originally published as: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
標題:	Communication in marketing.
標題:	Sales promotion.
標題:	Advertising.
標題:	Direct marketing.
ISBN:	0324593600
ISBN:	9780324593600
書目註:	Includes bibliographical references and indexes.

Advertising, promotion, and other aspects of integrated marketing communications
Shimp, Terence A.

Advertising, promotion, and other aspects of integrated marketing communicationsTerence A. Shimp. - 8th ed. - Mason, OhioSouth-Western Cengage Learning2010. - xx, 668 p.col. ill.29 cm.

Originally published as: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.

Includes bibliographical references and indexes.

ISBN: 0324593600 NTD 6,856Subjects--Topical Terms:

336945
Communication in marketing.

Dewey Class. No.: 658.82

Advertising, promotion, and other aspects of integrated marketing communications
LDR:00611cam 2200145 a 4500 001 323157
008 101015s2010 ohua b 001 0 eng d
020 $a 0324593600 $c NTD 6,856
020 $a 9780324593600 $c NTD 6,856
082 0 # $a 658.82
100 1 $a Shimp, Terence A. $3 350008
245 1 0 $a Advertising, promotion, and other aspects of integrated marketing communications $c Terence A. Shimp.
250 $a 8th ed.
260 # $a Mason, Ohio $b South-Western Cengage Learning $c 2010.
300 $a xx, 668 p. $b col. ill. $c 29 cm.
500 $a Originally published as: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
504 $a Includes bibliographical references and indexes.
650 # 0 $a Communication in marketing. $3 336945
650 # 0 $a Sales promotion. $3 339629
650 # 0 $a Advertising. $3 177147
650 # 0 $a Direct marketing. $3 340947
700 1 # $a Shimp, Terence A. $3 350008