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国際標準書誌記述(ISBD)
Advertising[electronic resource] /
~
MacRury, Iain.
Advertising[electronic resource] /
レコード種別:
言語・文字資料 (印刷物) : 単行資料
[NT 15000414] null:
659.1
タイトル / 著者:
Advertising/ Iain MacRury.
著者:
MacRury, Iain.
出版された:
London ; : Routledge,, 2009.
記述:
xvii, 318 p. : : ill. ;; 25 cm.
主題:
Advertising.
国際標準図書番号 (ISBN) :
9780203493199 (e-book : PDF)
国際標準図書番号 (ISBN) :
9780415251266
[NT 15000227] null:
Includes bibliographical references (p. [289]-314) and index.
[NT 15000228] null:
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
電子資源:
Click here to view
Advertising[electronic resource] /
MacRury, Iain.
Advertising
[electronic resource] /Iain MacRury. - London ;Routledge,2009. - xvii, 318 p. :ill. ;25 cm. - Routledge introductions to media and communications. - Routledge introductions to media and communications..
Includes bibliographical references (p. [289]-314) and index.
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
Mode of access: World Wide Web.
ISBN: 9780203493199 (e-book : PDF)Subjects--Topical Terms:
177147
Advertising.
LC Class. No.: HF5823 / .M132 2009
Dewey Class. No.: 659.1
Advertising[electronic resource] /
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Click here to view
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http://taebc.etailer.dpsl.net/home/html/moreinfo.asp?isbn=0203493192
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