Public relations.
Overview
Works: | 49 works in 35 publications in 35 languages |
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Titles
Online public relationsa practical guide to developing an online strategy in the world of social media
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Putting the public back in public relationshow social media is reinventing the aging business of PR
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Public relations and the social web :how to using social media and Web 2.0 in communications /
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When the headline is you :an insider's guide to handling the media /
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PR - a persuasive industry? :spin, public relations, and the shaping of the modern media /
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PR - a persuasive industry?[electronic resource] :spin, public relations, and the shapingof the modern media /
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Marketing the populist politician[electronic resource] :the demotic democrat /
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Online public relations[electronic resource] :a practical guide to developing an online strategy in the world of social media /
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Be your own best publicist :how to use PR techniques to get noticed, hired, and rewarded at work /
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The PR buzz factor[electronic resource] :how using public relations can boost your business /
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100 great PR ideas from leading companies around the world[electronic resource] /
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The four stages of highly effective crisis management[electronic resource] :how to manage the media in the digital age /
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Gender and public relations :critical perspectives on voice, image and identity /
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Public relations and communication management :current trends and emerging topics /
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Asian perspectives on the development of public relations :other voices /
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Eastern European perspectives on the development of public relations[electronic resource] :other voices /
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The handbook of strategic public relations and integrated marketing communications /
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Public relations :critical concepts in media and cultural studies /
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Managing the public's trust in non-profit organizations[electronic resource] /
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The media training bible :101 things you absolutely, positively need to know before your next interview /
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Spin sucks :communication and reputation management in the digital age /
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The marketing of rebellion :insurgents, media, and international activism /
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Under pressure[electronic resource] :coal industry rhetoric and neoliberalism /
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Managing TV brands with social media[electronic resource] :an empirical analysis of television series brands /
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Share this too[electronic resource] :more social media solutions for PR professionals /
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The new rules of marketing & PR[electronic resource] :how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
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The PR masterclass[electronic resource] :how to develop a public relations strategy that works! /
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Share this[electronic resource] :the social media handbook for PR professionals /
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World class communication[electronic resource] :how great CEOs win with the public, shareholders, employees, and the media /
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Navigating the talent shift[electronic resource] :how to build on-demand teams that drive innovation, control costs, and get results /
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Cosmopolitan managers[electronic resource] :executive development that works /
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Managing public relations and brand image through social media[electronic resource] /
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The apology impulse[electronic resource] :how the business world ruined sorry and why we can't stop saying it /
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Public relations and advertising theories[electronic resource] :concepts and practices /
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Subjects