大葉大學圖書館 |

登入

回首頁

Introducing public relations :theory...

Butterick, Keith.

Introducing public relations :theory and practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.2
書名/作者:	Introducing public relations : : theory and practice // Keith Butterick.
作者:	Butterick, Keith.
出版者:	London ; : SAGE,, 2011.
面頁冊數:	xvi, 228 p. : : ill. ;; 24 cm.
標題:	Public relations.
ISBN:	9781412921145 (hbk.) :
ISBN:	1412921147 (hbk.)
ISBN:	9781412921152 (pbk.)
ISBN:	1412921155 (pbk.)
書目註:	Includes bibliographical references (p. [219]-222) and index.
內容註:	Introducing the theory -- The origins of public relations -- Marketing, advertising and public relations: similarities and differences explored and explained -- Reputation management -- Crisis management: public relations centre stage -- Corporate social responsibility and ethics -- Introducing the practice -- Public relations in-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR campaigns into practice -- Corporate communications and financial PR -- Government and the public sector -- From charities to celebrities: the variety and diversity of PR practice -- Where PR (and you) can go next.

Introducing public relations :theory and practice /
Butterick, Keith.

Introducing public relations :theory and practice /Keith Butterick. - London ;SAGE,2011. - xvi, 228 p. :ill. ;24 cm.

Includes bibliographical references (p. [219]-222) and index.

Introducing the theory -- The origins of public relations -- Marketing, advertising and public relations: similarities and differences explored and explained -- Reputation management -- Crisis management: public relations centre stage -- Corporate social responsibility and ethics -- Introducing the practice -- Public relations in-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR campaigns into practice -- Corporate communications and financial PR -- Government and the public sector -- From charities to celebrities: the variety and diversity of PR practice -- Where PR (and you) can go next.

ISBN: 9781412921145 (hbk.) :NTD 3,088

LCCN: 2009928025

Nat. Bib. No.: GBA991268bnbSubjects--Topical Terms:

179075
Public relations.

LC Class. No.: HD59 / .B88 2011

Dewey Class. No.: 659.2

Introducing public relations :theory and practice /
LDR:01430cam a2200229 a 4500 001 356569
005 20110926163849.0
008 120427s2011 enka b 001 0 eng d
010 $a 2009928025
015 $a GBA991268 $2 bnb
020 $a 9781412921145 (hbk.) : $c NTD 3,088
020 $a 1412921147 (hbk.)
020 $a 9781412921152 (pbk.)
020 $a 1412921155 (pbk.)
040 $a StDuBDS $b eng $c CUD $d YDXCP $d BWX $d CDX $d FCX $d UKM $d BTCTA $d VP@ $d UKMGB $d DYU
041 0 $a eng
050 $a HD59 $b .B88 2011
082 0 4 $a 659.2 $2 22
100 1 $a Butterick, Keith. $3 452681
245 1 0 $a Introducing public relations : $b theory and practice / $c Keith Butterick.
260 $a London ; $a Thousand Oaks, Calif. : $b SAGE, $c 2011.
300 $a xvi, 228 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [219]-222) and index.
505 0 $a Introducing the theory -- The origins of public relations -- Marketing, advertising and public relations: similarities and differences explored and explained -- Reputation management -- Crisis management: public relations centre stage -- Corporate social responsibility and ethics -- Introducing the practice -- Public relations in-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR campaigns into practice -- Corporate communications and financial PR -- Government and the public sector -- From charities to celebrities: the variety and diversity of PR practice -- Where PR (and you) can go next.
650 0 $a Public relations. $3 179075