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Putting the public back in public re...

Breakenridge, Deirdre.

Putting the public back in public relationshow social media is reinventing the aging business of PR

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.2
書名/作者:	Putting the public back in public relations : how social media is reinventing the aging business of PR/ Brian Solis, Deirdre Breakenridge.
作者:	Solis, Brian.
其他作者:	Breakenridge, Deirdre.
出版者:	Upper Saddle River, N.J. : FT Press, 2009.
面頁冊數:	xxviii, 314 p. : ill.; 24x16 cm
附註:	Includes index.
標題:	Public relations.
標題:	Social media - Economic aspects.
標題:	Online social networks.
標題:	World Wide Web 2.0.
標題:	Öffentlichkeitsarbeit.
ISBN:	0137150695 (hbk.)
ISBN:	9780137150694 (hbk.)
內容註:	What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations.
電子資源:	http://www.loc.gov/catdir/toc/fy0904/2008041937.html
電子資源:	Inhaltsverzeichnis

Putting the public back in public relationshow social media is reinventing the aging business of PR
Solis, Brian.

Putting the public back in public relationshow social media is reinventing the aging business of PRBrian Solis, Deirdre Breakenridge. - Upper Saddle River, N.J.FT Press2009. - xxviii, 314 p.ill.24x16 cm

Includes index.

What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations.

ISBN: 0137150695 (hbk.)NTD 877Subjects--Topical Terms:

179075
Public relations.

Dewey Class. No.: 659.2

Putting the public back in public relationshow social media is reinventing the aging business of PR
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008 100619s2009 njua 001 0 eng
020 $a 0137150695 (hbk.) $c NTD 877
020 $a 9780137150694 (hbk.) $c NTD 877
040 $a DLC $c DLC $d BTCTA $d YDXCP $d C#P $d BWX $d CDX $d VP@ $d NLGGC $d DEBBG
082 0 0 $a 659.2 $2 22
100 1 $a Solis, Brian. $3 337139
245 1 0 $a Putting the public back in public relations $b how social media is reinventing the aging business of PR $c Brian Solis, Deirdre Breakenridge.
260 # $a Upper Saddle River, N.J. $b FT Press $c 2009.
300 $a xxviii, 314 p. $b ill. $c 24x16 cm
500 $a Includes index.
505 0 # $a What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs. new journalism -- PR is about relationships -- The language of new PR -- Blogger relations -- Social media releases (SMRs) -- Video news release (VNR) 2.0 -- Corporate blogging -- Technology does not override the social sciences -- Social networks : the online hub for your brand -- Micromedia -- New "marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and service -- The rules for breaking news -- A new guide to metrics -- PR 2.0 + PR 1.0 = putting the public back in public relations.
650 # 0 $a Public relations. $3 179075
650 # 0 $a Social media $x Economic aspects. $3 337141
650 # 0 $a Online social networks. $3 337142
650 0 7 $a World Wide Web 2.0. $2 swd $3 337143
650 0 7 $a Öffentlichkeitsarbeit. $2 swd $3 337144
700 1 # $a Breakenridge, Deirdre. $3 337140
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/fy0904/2008041937.html
856 # # $u http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=018856511&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA $z Inhaltsverzeichnis

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http://www.loc.gov/catdir/toc/fy0904/2008041937.html
http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=018856511&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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