大葉大學圖書館 |

Public relations and communication management :current trends and emerging topics /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.2
書名/作者:	Public relations and communication management : : current trends and emerging topics // edited by Krishnamurthy Sriramesh, Ansgar Zerfass, and Jeong-Nam Kim.
其他作者:	Sriramesh, Krishnamurthy.
出版者:	New York : : Routledge,, 2013.
面頁冊數:	xxxix, 389 p. : : ill. ;; 24 cm.
標題:	Public relations.
ISBN:	9780415630894 (hbk.) :
ISBN:	0415630894 (hbk.)
ISBN:	9780415630900 (pbk.)
ISBN:	0415630908 (pbk.)
ISBN:	9780203079256 (ebk.)
ISBN:	0203079256 (ebk.)
書目註:	Includes bibliographical references and indexes.
內容註:	Introduction / Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim -- Furnishing the edifice : ongoing research on public relations as a strategic management function / James E. Grunig -- Feminist phase analysis in public relations : where have we been? where do we need to be? / Larissa A. Grunig -- The relationship between public relations and marketing in excellent organizations : evidence from the IABC study / James E. Grunig & Larissa A. Grunig -- Refurnishing the Grunig edifice : strategic public relations management, strategic communication and organizational leadership / Nigel M. de Bussy -- Symmetry, social media, and the enduring imperative of two-way communication / Sandra Duhe & Donald K. Wright -- Aligning public relations with the demands of globalization : conceptual foundations for a theory of global public relations / Krishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung -- Situational theory of problem solving and its new research : conceptualizing publics and communication, leadership & conflict / Jeong-Nam Kim & Lan Ni -- Measuring the edifice : public relations measurement and evaluation practices over the course of 40 years / Fraser Likely & Tom Watson -- Strategic communication and conflict resolution : contributions to institutionalization in public relations / Kenneth D. Plowman & Robert I. Wakefield -- Power and influence in public relations / Bruce Berger & Bryan Reber -- A philosophy of reflective ethical symmetry : comprehensive historical and future moral approaches in the excellence theory / Shannon Bowen & Tiffany Derville Gallicano -- Globalization, public relations, and activism for social change : a culture-centered approach / Mohan J Dutta -- The effects of organization-public relationship types and quality on crisis attributes / Chun-ju Flora Hung & Yi-Ru Regina Chen -- Public relations historiography : perspectives of a functional-integrative stratification model / Guenter Bentele -- Organizational contexts and

Public relations and communication management :current trends and emerging topics /
Public relations and communication management :current trends and emerging topics /edited by Krishnamurthy Sriramesh, Ansgar Zerfass, and Jeong-Nam Kim. - New York :Routledge,2013. - xxxix, 389 p. :ill. ;24 cm.

Includes bibliographical references and indexes.

Introduction / Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim -- Furnishing the edifice : ongoing research on public relations as a strategic management function / James E. Grunig -- Feminist phase analysis in public relations : where have we been? where do we need to be? / Larissa A. Grunig -- The relationship between public relations and marketing in excellent organizations : evidence from the IABC study / James E. Grunig & Larissa A. Grunig -- Refurnishing the Grunig edifice : strategic public relations management, strategic communication and organizational leadership / Nigel M. de Bussy -- Symmetry, social media, and the enduring imperative of two-way communication / Sandra Duhe & Donald K. Wright -- Aligning public relations with the demands of globalization : conceptual foundations for a theory of global public relations / Krishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung -- Situational theory of problem solving and its new research : conceptualizing publics and communication, leadership & conflict / Jeong-Nam Kim & Lan Ni -- Measuring the edifice : public relations measurement and evaluation practices over the course of 40 years / Fraser Likely & Tom Watson -- Strategic communication and conflict resolution : contributions to institutionalization in public relations / Kenneth D. Plowman & Robert I. Wakefield -- Power and influence in public relations / Bruce Berger & Bryan Reber -- A philosophy of reflective ethical symmetry : comprehensive historical and future moral approaches in the excellence theory / Shannon Bowen & Tiffany Derville Gallicano -- Globalization, public relations, and activism for social change : a culture-centered approach / Mohan J Dutta -- The effects of organization-public relationship types and quality on crisis attributes / Chun-ju Flora Hung & Yi-Ru Regina Chen -- Public relations historiography : perspectives of a functional-integrative stratification model / Guenter Bentele -- Organizational contexts and

ISBN: 9780415630894 (hbk.) :NTD 5,390

LCCN: 2012037411Subjects--Topical Terms:

179075
Public relations.

LC Class. No.: HD59 / .P7843 2013

Dewey Class. No.: 659.2

Public relations and communication management :current trends and emerging topics /
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504 $a Includes bibliographical references and indexes.
505 0 $a Introduction / Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim -- Furnishing the edifice : ongoing research on public relations as a strategic management function / James E. Grunig -- Feminist phase analysis in public relations : where have we been? where do we need to be? / Larissa A. Grunig -- The relationship between public relations and marketing in excellent organizations : evidence from the IABC study / James E. Grunig & Larissa A. Grunig -- Refurnishing the Grunig edifice : strategic public relations management, strategic communication and organizational leadership / Nigel M. de Bussy -- Symmetry, social media, and the enduring imperative of two-way communication / Sandra Duhe & Donald K. Wright -- Aligning public relations with the demands of globalization : conceptual foundations for a theory of global public relations / Krishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung -- Situational theory of problem solving and its new research : conceptualizing publics and communication, leadership & conflict / Jeong-Nam Kim & Lan Ni -- Measuring the edifice : public relations measurement and evaluation practices over the course of 40 years / Fraser Likely & Tom Watson -- Strategic communication and conflict resolution : contributions to institutionalization in public relations / Kenneth D. Plowman & Robert I. Wakefield -- Power and influence in public relations / Bruce Berger & Bryan Reber -- A philosophy of reflective ethical symmetry : comprehensive historical and future moral approaches in the excellence theory / Shannon Bowen & Tiffany Derville Gallicano -- Globalization, public relations, and activism for social change : a culture-centered approach / Mohan J Dutta -- The effects of organization-public relationship types and quality on crisis attributes / Chun-ju Flora Hung & Yi-Ru Regina Chen -- Public relations historiography : perspectives of a functional-integrative stratification model / Guenter Bentele -- Organizational contexts and
505 $a strategic impacts / Dejan Vercic & Ana Tkalac Vercic -- Institutionalization, organizations, and public relations / Anne Gregory, Emanuele Invernizzi, & Stefania Romenti -- Strategic communication : pillars and perspectives of an alternative paradigm / Derina R. Holtzhausen & Ansgar Zerfass -- The Pretoria school of thought : from strategy to governance to sustainability / Estelle de Beer, Benita Steyn, & Ronel Rensberg -- The Grunig legacy in academic studies and professional practice in Latin America / Maria Aparecida Ferrari -- The process of conducting the excellence study : a personal reconstruction of leadership / David Dozier & Lou Williams -- The influence of excellence : a citation analysis of excellence study in public relations scholarship, 1992-2011 / Yi-Hui Christine Huang & Joanne Chen Lu.
650 0 $a Public relations. $3 179075
700 1 $a Sriramesh, Krishnamurthy. $3 561995
700 1 $a Zerfass, Ansgar, $d 1965- $3 561996
700 1 $a Kim, Jeong-Nam. $3 561997