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The new rules of marketing & PR[elec...

Scott, David Meerman.

The new rules of marketing & PR[electronic resource] :how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /

Record Type:	Electronic resources : Monograph/item
[NT 15000414]:	658.8/72
Title/Author:	The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly // David Meerman Scott.
remainder title:	New rules of marketing and PR
Author:	Scott, David Meerman.
Published:	Hoboken, NJ : : John Wiley & Sons,, c2015.
Description:	1 online resource (xxi, 458 p.)
Notes:	Includes index.
Subject:	Internet marketing.
Subject:	Public relations.
ISBN:	9781119172499 (electronic bk.)
ISBN:	1119172497 (electronic bk.)
ISBN:	9781119070665 (electronic bk.)
ISBN:	111907066X (electronic bk.)
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119172499

The new rules of marketing & PR[electronic resource] :how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
Scott, David Meerman.

The new rules of marketing & PRhow to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /[electronic resource] :New rules of marketing and PRDavid Meerman Scott. - 5th ed. - Hoboken, NJ :John Wiley & Sons,c2015. - 1 online resource (xxi, 458 p.)

Includes index.

ISBN: 9781119172499 (electronic bk.)

LCCN: 2015019921Subjects--Topical Terms:

184218
Internet marketing.

LC Class. No.: HF5415.1265 / .S393 2015

Dewey Class. No.: 658.8/72

The new rules of marketing & PR[electronic resource] :how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
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245 1 4 $a The new rules of marketing & PR $h [electronic resource] : $b how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / $c David Meerman Scott.
246 3 $a New rules of marketing and PR
250 $a 5th ed.
260 $a Hoboken, NJ : $b John Wiley & Sons, $c c2015.
300 $a 1 online resource (xxi, 458 p.)
500 $a Includes index.
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650 0 $a Internet marketing. $3 184218
650 0 $a Public relations. $3 179075
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119172499

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