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The PR buzz factor[electronic resour...

Lawson, Russell.

The PR buzz factor[electronic resource] :how using public relations can boost your business /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.2
書名/作者:	The PR buzz factor : how using public relations can boost your business // Russell Lawson ; foreword by Carol Undy.
作者:	Lawson, Russell.
出版者:	London ; : Kogan Page,, c2006.
面頁冊數:	viii, 184 p. : : ill. ;; 24 cm.
附註:	Includes index.
標題:	Public relations.
標題:	Strategic planning.
ISBN:	9780749448486
內容註:	Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.
電子資源:	An electronic book accessible through the World Wide Web; click to view

The PR buzz factor[electronic resource] :how using public relations can boost your business /
Lawson, Russell.

The PR buzz factorhow using public relations can boost your business /[electronic resource] :Russell Lawson ; foreword by Carol Undy. - London ;Kogan Page,c2006. - viii, 184 p. :ill. ;24 cm.

Includes index.

Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

Nat. Bib. No.: GBA605929bnb

UkSubjects--Topical Terms:

179075
Public relations.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD59 / .L42 2006eb

Dewey Class. No.: 659.2

The PR buzz factor[electronic resource] :how using public relations can boost your business /
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245 1 4 $a The PR buzz factor $h [electronic resource] : $b how using public relations can boost your business / $c Russell Lawson ; foreword by Carol Undy.
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300 $a viii, 184 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
505 0 $a Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
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650 0 $a Strategic planning. $3 172371
655 7 $a Electronic books. $2 local $3 336502
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