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Asian perspectives on the development of public relations :other voices /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.2095
書名/作者:	Asian perspectives on the development of public relations : : other voices // edited by Tom Watson.
其他作者:	Watson, Tom,
面頁冊數:	1 online resource.
標題:	Advertising - Asia.
標題:	Public relations - Asia.
標題:	Advertising.
標題:	Public relations.
標題:	Asia.
ISBN:	1137398159 (electronic bk.)
ISBN:	9781137398154 (electronic bk.)
內容註:	Introduction; Tom Watson -- 1. Australia and New Zealand; Mark Sheehan (Australia); Chris Galloway (New Zealand) -- 2. China; Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen -- 3. India; John V. Vil'Anilam -- 4. Indonesia; Gregoria Arum Yudarwati -- 5. Japan; Koichi Yamamura, Seiya Ikari and Takashi Kenmochi -- 6. Malaysia; Zeti Azreen Ahmad -- 7. Philippines; Marianne D. Sison and Zeny Sarabia-Panol -- 8. Singapore; May O. Lwin and Augustine Pang -- 9. Taiwan; Yi-Chen Wu and Ying-Ju Lai -- 10. Thailand; Napawan Tantivejakul -- 11. Vietnam; Loan T.H. Van.
摘要、提要註:	The history of public relations has long been presented in a corporatist Anglo-American framework. "The National Perspectives on the Development of Public Relations: Other Voices" series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. "The National Perspectives on the Development of Public Relations: Other Voice" series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137398154

Asian perspectives on the development of public relations :other voices /
Asian perspectives on the development of public relations :other voices /edited by Tom Watson. - 1 online resource.

Introduction; Tom Watson -- 1. Australia and New Zealand; Mark Sheehan (Australia); Chris Galloway (New Zealand) -- 2. China; Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen -- 3. India; John V. Vil'Anilam -- 4. Indonesia; Gregoria Arum Yudarwati -- 5. Japan; Koichi Yamamura, Seiya Ikari and Takashi Kenmochi -- 6. Malaysia; Zeti Azreen Ahmad -- 7. Philippines; Marianne D. Sison and Zeny Sarabia-Panol -- 8. Singapore; May O. Lwin and Augustine Pang -- 9. Taiwan; Yi-Chen Wu and Ying-Ju Lai -- 10. Thailand; Napawan Tantivejakul -- 11. Vietnam; Loan T.H. Van.

The history of public relations has long been presented in a corporatist Anglo-American framework. "The National Perspectives on the Development of Public Relations: Other Voices" series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. "The National Perspectives on the Development of Public Relations: Other Voice" series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches.

ISBN: 1137398159 (electronic bk.)

Source: 748414Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

577324
Advertising
--Asia.Subjects--Geographical Terms:

574368
Asia.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD59.6.A78

Dewey Class. No.: 659.2095

Asian perspectives on the development of public relations :other voices /
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505 0 $a Introduction; Tom Watson -- 1. Australia and New Zealand; Mark Sheehan (Australia); Chris Galloway (New Zealand) -- 2. China; Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen -- 3. India; John V. Vil'Anilam -- 4. Indonesia; Gregoria Arum Yudarwati -- 5. Japan; Koichi Yamamura, Seiya Ikari and Takashi Kenmochi -- 6. Malaysia; Zeti Azreen Ahmad -- 7. Philippines; Marianne D. Sison and Zeny Sarabia-Panol -- 8. Singapore; May O. Lwin and Augustine Pang -- 9. Taiwan; Yi-Chen Wu and Ying-Ju Lai -- 10. Thailand; Napawan Tantivejakul -- 11. Vietnam; Loan T.H. Van.
520 $a The history of public relations has long been presented in a corporatist Anglo-American framework. "The National Perspectives on the Development of Public Relations: Other Voices" series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. "The National Perspectives on the Development of Public Relations: Other Voice" series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches.
588 $a Description based on publisher supplied information; title not viewed.
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650 0 $a Public relations $z Asia. $3 551792
650 7 $a Advertising. $3 177147
650 7 $a Public relations. $3 179075
651 7 $a Asia. $2 fast $3 574368
655 7 $a Electronic books. $2 local $3 336502
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856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9781137398154