Brand name products.
Overview
| Works: | 34 works in 20 publications in 20 languages | |
|---|---|---|
Titles
The brand gym :a practical workout to gain and retain brand leadership /
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Brand engagement[electronic resource] :how employees make or break brands /
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Harry Potter[electronic resource] :the story of a global business phenomenon /
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Brand avatar[electronic resource] :translating virtual world branding into real world success /
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Brand storming[electronic resource] :managing brands in the era of complexity /
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Building brand authenticity[electronic resource] :7 habits of iconic brands /
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From brand vision to brand evaluation :the strategic process of growing and strengthening brands /
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24 brand mantras[electronic resource] :finding a place in the minds and hearts of consumers /
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From brand vision to brand evaluation[electronic resource] :the strategic process of growing and strengthening brands building and sustaining brands /
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Global brands[electronic resource] :the evolution of multinationals in alcoholic beverages /
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Meta-luxury[electronic resource] :brands and the culture of excellence /
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Brand champions[electronic resource] :how superheroes bring brands to life /
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Authentic TM[electronic resource] :politics and ambivalence in abrand culture /
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Brand Breakout[electronic resource] :How Emerging Market Brands Will Go Global.
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Luxury fashion branding[electronic resource] :trends, tactics, techniques /
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Globalization, culture and branding :how to leverage cultural equity for building iconic brands in the era of globalization /
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Brand romance :using the power of high design to build a lifelong relationship with your audience /
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Real luxury[electronic resource] :how luxury brands can create value for the long term /
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Building brand identity in the age of social media[electronic resource] :emerging research and opportunities /
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Holistic approaches to brand culture and communication across industries[electronic resource] /
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The brand called you[electronic resource] :create a personal brand that wins attention and grows your business /
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Global brand integrity management[electronic resource] :how to protect your product in today's competitive environment /
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The Brandpromise[electronic resource] :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
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Financial information and brand value[electronic resource] :reflections, challenges and limitations /
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Brand storytelling[electronic resource] :put customers at the heart of your brand story /
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Subjects