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From brand vision to brand evaluatio...

De Chernatony, L.

From brand vision to brand evaluation :the strategic process of growing and strengthening brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.827
書名/作者:	From brand vision to brand evaluation : : the strategic process of growing and strengthening brands // Leslie de Chernatony.
作者:	De Chernatony, L.
出版者:	Oxford : : Butterworth-Heinemann/Elsevier,, c2010.
面頁冊數:	xvi, 376 p. : : ill. ;; 23 cm.
附註:	Previous ed.: 2006.
標題:	Brand name products.
標題:	Trademarks.
標題:	Product management.
ISBN:	9781856177733 (pbk.) :
書目註:	Includes bibliographical references (p. [361]-370) and index.

From brand vision to brand evaluation :the strategic process of growing and strengthening brands /
De Chernatony, L.

From brand vision to brand evaluation :the strategic process of growing and strengthening brands /Leslie de Chernatony. - 3rd ed. - Oxford :Butterworth-Heinemann/Elsevier,c2010. - xvi, 376 p. :ill. ;23 cm.

Previous ed.: 2006.

Includes bibliographical references (p. [361]-370) and index.

ISBN: 9781856177733 (pbk.) :NTD 1,329Subjects--Topical Terms:

339052
Brand name products.

Dewey Class. No.: 658.827

From brand vision to brand evaluation :the strategic process of growing and strengthening brands /
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