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The Brandpromise[electronic resource] :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/27
書名/作者:	The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! // Duane E. Knapp.
其他題名:	Brand promise.
作者:	Knapp, Duane E.
出版者:	New York : : McGraw-Hill,, c2008.
面頁冊數:	xix, 264 p. : : ill.
標題:	Brand name products.
標題:	Customer relations.
標題:	Customer services.
ISBN:	9780071494410
ISBN:	0071494413
ISBN:	9780071641425
電子資源:	Click for full text (McGrawHill)

The Brandpromise[electronic resource] :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
Knapp, Duane E.

The Brandpromisehow Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /[electronic resource] :Brand promise.Duane E. Knapp. - New York :McGraw-Hill,c2008. - xix, 264 p. :ill.

ISBN: 9780071494410

LCCN: 2008276048Subjects--Topical Terms:

339052
Brand name products.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD69.B7 / K623 2008

Dewey Class. No.: 658.8/27

The Brandpromise[electronic resource] :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
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