| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 杜威分類號: |
741.6 |
| 書名/作者: |
Logo design // ed., Julius Wiedemann. |
| 其他作者: |
Wiedemann, Julius. |
| 出版者: |
Hong Kong ; : Taschen,, [2006] |
| 面頁冊數: |
384 p. : : ill. (some col.) ;; 23 cm. |
| 附註: |
Includes index. |
| 標題: |
Logos (Symbols) - Catalogs. |
| 標題: |
Brand name products. |
| 標題: |
Trademarks. |
| 標題: |
Graphic arts |
| ISBN: |
9783822846223 (pbk.) : |
| ISBN: |
3822846228 (pbk.) |
| 內容註: |
Intro/case studies -- Intro : signs, image, identity, and logo design / Jörg Zintzmeyer -- Case 01 : Houston Rockets : the new look & feel of NBA team Houston Rockets / Rafael Esquer (Alfalfa) -- Case 02 : DKNY : the story of DKNY : a brand fantasy / Peter Arnell (Arnell Group) -- Case 03 : Hanover : corporate design : city on Hanover / Dmitri Lavrov (Hard Case) -- Case 04 : The Argentinean identity : the Argentinean national identity / Imagen HB -- Case 05 : Mini Cooper : Mini : relaunch of a cult brand / Interbrand -- Case 06 : Siberia Airlines : creating a new brand : the Siberia Airlines / Peter Knapp (Landor) -- Case 07 : South of Tirol : development of an umbrella brand for South Tyrol / Meta Design -- Case 08 : Acela high-speed train : Acela : designed to move people / Brent Oppenheimer (OH & CO) -- Case 09 : The Guardian : more than meets the eye, designing the Guardian / David Hillman/Pentagram -- Case 10 : Homechoice : the Homechoice manual : total corporate identity / Neville Brody (Research Studios) -- Case 11 : Corbis : the rebranding of Corbis / Carlos Segura (Segura Inc.) -- Case 12 : Mainzelmänchen : the rebirth of a classic German TV series / Pia Kemper (Simon & Goetz) -- Case 13 : Unilever : adding vitality to life / Lee Comber (Wolff Ollins) -- |