Brand name products.
概要
| 作品: | 34 作品在 20 项出版品 20 种语言 | |
|---|---|---|
书目信息
Brand avatar[electronic resource] :translating virtual world branding into real world success /
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From brand vision to brand evaluation :the strategic process of growing and strengthening brands /
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24 brand mantras[electronic resource] :finding a place in the minds and hearts of consumers /
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From brand vision to brand evaluation[electronic resource] :the strategic process of growing and strengthening brands building and sustaining brands /
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Global brands[electronic resource] :the evolution of multinationals in alcoholic beverages /
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Globalization, culture and branding :how to leverage cultural equity for building iconic brands in the era of globalization /
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Brand romance :using the power of high design to build a lifelong relationship with your audience /
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Real luxury[electronic resource] :how luxury brands can create value for the long term /
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Building brand identity in the age of social media[electronic resource] :emerging research and opportunities /
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(书目-电子资源)
Holistic approaches to brand culture and communication across industries[electronic resource] /
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The brand called you[electronic resource] :create a personal brand that wins attention and grows your business /
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Global brand integrity management[electronic resource] :how to protect your product in today's competitive environment /
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(书目-电子资源)
主题