Communication in marketing.
Overview
Works: | 23 works in 10 publications in 10 languages |
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Titles
The four pillars of profit-driven marketinga how to maximize creativity, accountability, and ROI
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Advertising, promotion, and other aspects of integrated marketing communications
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Consumer behavior knowledge for effective sports and event marketing /
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Marketing communications in tourism and hospitality[electronic resource] :concepts, strategies and cases /
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Marketing exchange relationships, transactions, and their media[electronic resource] /
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Marketing in a Web 2.0 world :using social media, webinars, blogs, and more to boost your small business on a budget /
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Creating images and the psychology of marketing communication[electronic resource] /
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Branding your business[electronic resource] :[promote your business, attract customers, build your brand through the power of emotion] /
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Integrated brand marketing and measuring returns[electronic resource] /
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The handbook of strategic public relations and integrated marketing communications /
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Spin sucks :communication and reputation management in the digital age /
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Architecting experience[electronic resource] :a marketing science and digital analytics handbook /
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The role of language and symbols in promotional strategies and marketing schemes[electronic resource] /
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Breaking down language and cultural barriers through contemporary global marketing strategies[electronic resource] /
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Subjects