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The four pillars of profit-driven marketinga how to maximize creativity, accountability, and ROI

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	The four pillars of profit-driven marketing : a how to maximize creativity, accountability, and ROI/ Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
作者:	Moeller, Leslie H.
其他作者:	Landry, Edward C.
出版者:	New York : McGraw-Hill, 2009.
面頁冊數:	vii, 232 p.; 24 cm.
標題:	Rate of return.
標題:	Marketing - Gestion.
標題:	Marketing - Cas, Études de. - Gestion
標題:	Communication en marketing.
標題:	Taux de rendement.
標題:	Taux de rendement - Cas, Études de.
標題:	Profit.
標題:	Marketing - Management.
標題:	Communication in marketing.
ISBN:	0071615059
ISBN:	9780071615051
書目註:	Comprend des réf. bibliogr.

The four pillars of profit-driven marketinga how to maximize creativity, accountability, and ROI
Moeller, Leslie H.

The four pillars of profit-driven marketinga how to maximize creativity, accountability, and ROILeslie H. Moeller and Edward C. Landry ; with Theodore Kinni. - New YorkMcGraw-Hill2009. - vii, 232 p.24 cm.

Comprend des réf. bibliogr.

ISBN: 0071615059NTD 1,136Subjects--Topical Terms:

337864
Rate of return.

Dewey Class. No.: 658.8

The four pillars of profit-driven marketinga how to maximize creativity, accountability, and ROI
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