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Consumer behavior knowledge for effe...

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Close, Angeline.

Consumer behavior knowledge for effective sports and event marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	796.0698
書名/作者:	Consumer behavior knowledge for effective sports and event marketing // edited by Lynn R. Kahle, Angeline G. Close.
其他作者:	Kahle, Lynn R.
出版者:	New York : : Routledge/Psychology Press,, c2011.
面頁冊數:	xxxiv, 314 p. : : ill. ;; 23 cm.
標題:	Consumer behavior.
標題:	Sports - Marketing.
標題:	Special events - Marketing.
標題:	Communication in marketing.
ISBN:	9780415873574 (hbk.)
ISBN:	9780415873581 (pbk.) :
書目註:	Includes bibliographical references and index.

Consumer behavior knowledge for effective sports and event marketing /
Consumer behavior knowledge for effective sports and event marketing /edited by Lynn R. Kahle, Angeline G. Close. - New York :Routledge/Psychology Press,c2011. - xxxiv, 314 p. :ill. ;23 cm.

Includes bibliographical references and index.

ISBN: 9780415873574 (hbk.)Subjects--Topical Terms:

184151
Consumer behavior.

Dewey Class. No.: 796.0698

Consumer behavior knowledge for effective sports and event marketing /
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082 0 0 $a 796.0698 $2 22
245 0 0 $a Consumer behavior knowledge for effective sports and event marketing / $c edited by Lynn R. Kahle, Angeline G. Close.
260 # $a New York : $b Routledge/Psychology Press, $c c2011.
300 $a xxxiv, 314 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Consumer behavior. $3 184151
650 # 0 $a Sports $x Marketing. $3 350047
650 # 0 $a Special events $x Marketing. $3 366996
650 # 0 $a Communication in marketing. $3 336945
700 1 # $a Kahle, Lynn R. $3 366994
700 1 # $a Close, Angeline. $3 366995

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