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The role of language and symbols in ...

Epure, Manuela, (1965-)

The role of language and symbols in promotional strategies and marketing schemes[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/02
書名/作者:	The role of language and symbols in promotional strategies and marketing schemes/ Manuela Epure, Spiru Haret University, Romania, Lorena Clara Mihaes, University of Bucharest, Romania.
其他作者:	Epure, Manuela,
出版者:	Hershey, PA : : IGI Global, Business Science Reference,, 2019.
面頁冊數:	1 online resource (xxv, 333 p.)
標題:	Communication in marketing.
ISBN:	9781522557791 (ebk.)
ISBN:	9781522557784 (hbk.)
書目註:	Includes bibliographical references (p. 285-323) and index.
摘要、提要註:	"This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation rather than of mere persuasion"--
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4

The role of language and symbols in promotional strategies and marketing schemes[electronic resource] /
The role of language and symbols in promotional strategies and marketing schemes[electronic resource] /Manuela Epure, Spiru Haret University, Romania, Lorena Clara Mihaes, University of Bucharest, Romania. - Hershey, PA :IGI Global, Business Science Reference,2019. - 1 online resource (xxv, 333 p.)

Includes bibliographical references (p. 285-323) and index.

"This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation rather than of mere persuasion"--

ISBN: 9781522557791 (ebk.)

LCCN: 2017054598Subjects--Topical Terms:

336945
Communication in marketing.

LC Class. No.: HF5415.123 / .R65 2019

Dewey Class. No.: 658.8/02

The role of language and symbols in promotional strategies and marketing schemes[electronic resource] /
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008 220421s2019 pau b 001 0 eng
010 $a 2017054598
020 $a 9781522557791 (ebk.)
020 $a 9781522557784 (hbk.)
035 $a 1091006089
040 $a DLC $b eng $c DLC $d DLC
050 0 0 $a HF5415.123 $b .R65 2019
082 0 0 $a 658.8/02 $2 23
245 0 4 $a The role of language and symbols in promotional strategies and marketing schemes $h [electronic resource] / $c Manuela Epure, Spiru Haret University, Romania, Lorena Clara Mihaes, University of Bucharest, Romania.
260 $a Hershey, PA : $b IGI Global, Business Science Reference, $c 2019.
300 $a 1 online resource (xxv, 333 p.)
504 $a Includes bibliographical references (p. 285-323) and index.
520 $a "This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation rather than of mere persuasion"-- $c Provided by publisher.
650 0 $a Communication in marketing. $3 336945
700 1 $a Epure, Manuela, $d 1965- $e editor. $3 738474
700 1 $a Mihaes, Lorena Clara, $d 1975- $e editor. $3 738475
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5778-4

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