Brand name products - Management.
概要
| 作品: | 14 作品在 6 項出版品 6 種語言 | |
|---|---|---|
書目資訊
Business-to-business brand management[electronic resource] :theory, research and executive case study exercises /
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(書目-語言資料,印刷品)
Business-to-business brand management[electronic resource] :theory, research and executive case study exercises /
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(書目-語言資料,印刷品)
Branding and sustainable competitive advantage[electronic resource] :building virtual presence /
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(書目-語言資料,印刷品)
Eating the big fish[electronic resource] :how challenger brands can compete against brand leaders /
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(書目-語言資料,印刷品)
Organizations in the face of crisis[electronic resource] :managing the brand and stakeholders /
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(書目-語言資料,印刷品)
Grow the core[electronic resource] :how to focus on your core business for brand success /
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(書目-電子資源)
The road to luxury[electronic resource] :the evolution, markets and strategies of luxury brand management /
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(書目-電子資源)
Building brand equity and consumer trust through radical transparency practices[electronic resource] /
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(書目-電子資源)
主題