Brand name products - Management.
概観
著作: | 14 作品に 6 出版物中に 6 言語 |
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タイトル
Business-to-business brand management[electronic resource] :theory, research and executive case study exercises /
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(言語・文字資料 (印刷物))
Business-to-business brand management[electronic resource] :theory, research and executive case study exercises /
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(言語・文字資料 (印刷物))
Branding and sustainable competitive advantage[electronic resource] :building virtual presence /
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(言語・文字資料 (印刷物))
Eating the big fish[electronic resource] :how challenger brands can compete against brand leaders /
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Organizations in the face of crisis[electronic resource] :managing the brand and stakeholders /
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(言語・文字資料 (印刷物))
Grow the core[electronic resource] :how to focus on your core business for brand success /
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The road to luxury[electronic resource] :the evolution, markets and strategies of luxury brand management /
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Wise family business[electronic resource] :family identity steering brand success /
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(コンピュータ・メディア)
Building brand equity and consumer trust through radical transparency practices[electronic resource] /
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(コンピュータ・メディア)
主題