Brand name products - Management.
Overview
| Works: | 14 works in 6 publications in 6 languages | |
|---|---|---|
Titles
Business-to-business brand management[electronic resource] :theory, research and executive case study exercises /
by:
(Language materials, printed)
Business-to-business brand management[electronic resource] :theory, research and executive case study exercises /
by:
(Language materials, printed)
Brand management[electronic resource] :research, theory and practice /
by:
(Language materials, printed)
Branding and sustainable competitive advantage[electronic resource] :building virtual presence /
by:
(Language materials, printed)
Eating the big fish[electronic resource] :how challenger brands can compete against brand leaders /
by:
(Language materials, printed)
Organizations in the face of crisis[electronic resource] :managing the brand and stakeholders /
by:
(Language materials, printed)
Strategic brand management :building, measuring, and managing brand equity /
by:
(Language materials, printed)
Grow the core[electronic resource] :how to focus on your core business for brand success /
by:
(Electronic resources)
The road to luxury[electronic resource] :the evolution, markets and strategies of luxury brand management /
by:
(Electronic resources)
Wise family business[electronic resource] :family identity steering brand success /
by:
(Electronic resources)
Global brand strategy :world-wise marketing in the age of branding /
by:
(Language materials, printed)
Building brand equity and consumer trust through radical transparency practices[electronic resource] /
by:
(Electronic resources)
Building consumer-brand relationship in luxury brand management[electronic resource] /
by:
(Electronic resources)
Strategic retail management and brand management[electronic resource] :trends, tactics, and examples /
by:
(Electronic resources)
Subjects