大葉大學圖書館 |

登入

回首頁

The road to luxury[electronic resour...

Blanckaert, Christian.

The road to luxury[electronic resource] :the evolution, markets and strategies of luxury brand management /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8
書名/作者:	The road to luxury : the evolution, markets and strategies of luxury brand management // Ashok Som, Christian Blanckaert.
作者:	Som, Ashok.
其他作者:	Blanckaert, Christian.
出版者:	Singapore : : John Wiley and Sons,, c2015.
面頁冊數:	1 online resource (xiv, 450 p.)
標題:	Luxuries - Marketing.
標題:	Luxury goods industry.
標題:	Brand name products - Management.
標題:	Branding (Marketing)
ISBN:	9781118814321 (electronic bk.)
ISBN:	1118814320 (electronic bk.)
ISBN:	9780470830048 (electronic bk.)
ISBN:	0470830042 (electronic bk.)
ISBN:	9780470830055 (ePub)
ISBN:	0470830050 (ePub)
書目註:	Includes bibliographical references and index.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781118814321

The road to luxury[electronic resource] :the evolution, markets and strategies of luxury brand management /
Som, Ashok.

The road to luxurythe evolution, markets and strategies of luxury brand management /[electronic resource] :Ashok Som, Christian Blanckaert. - 1st ed. - Singapore :John Wiley and Sons,c2015. - 1 online resource (xiv, 450 p.)

Includes bibliographical references and index.

ISBN: 9781118814321 (electronic bk.)Subjects--Topical Terms:

375557
Luxuries
--Marketing.

LC Class. No.: HD9999.L852

Dewey Class. No.: 658.8

The road to luxury[electronic resource] :the evolution, markets and strategies of luxury brand management /
LDR:01068cmm a2200301Ia 4500 001 461074
005 20151116144552.0
006 m o d
007 cr cnu---unuuu
008 170223s2015 si ob 001 0 eng d
020 $a 9781118814321 (electronic bk.)
020 $a 1118814320 (electronic bk.)
020 $a 9780470830048 (electronic bk.)
020 $a 0470830042 (electronic bk.)
020 $a 9780470830055 (ePub)
020 $a 0470830050 (ePub)
020 $z 9780470830024
035 $a 002352896
040 $a N $b eng $c N $d OCLCF $d E7B $d VRC $d OCLCO $d YDXCP $d B24X7 $d COO $d DG1
041 0 $a eng
050 4 $a HD9999.L852
082 0 4 $a 658.8 $2 23
100 1 $a Som, Ashok. $3 664593
245 1 4 $a The road to luxury $h [electronic resource] : $b the evolution, markets and strategies of luxury brand management / $c Ashok Som, Christian Blanckaert.
250 $a 1st ed.
260 $a Singapore : $b John Wiley and Sons, $c c2015.
300 $a 1 online resource (xiv, 450 p.)
504 $a Includes bibliographical references and index.
588 0 $a Print version record.
650 0 $a Luxuries $x Marketing. $3 375557
650 0 $a Luxury goods industry. $3 349832
650 0 $a Brand name products $x Management. $3 339641
650 0 $a Branding (Marketing) $3 339624
700 1 $a Blanckaert, Christian. $3 664594
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781118814321

筆 0 讀者評論

多媒體

多媒體檔案
http://onlinelibrary.wiley.com/book/10.1002/9781118814321

評論

Export

取書館別