Organizations in the face of crisis[...
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  • Organizations in the face of crisis[electronic resource] :managing the brand and stakeholders /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.4/056
    書名/作者: Organizations in the face of crisis : managing the brand and stakeholders // Dennis W. Tafoya.
    作者: Tafoya, Dennis W.
    出版者: New York, NY : : Palgrave Macmillan,, 2013.
    面頁冊數: 1 online resource.
    標題: Crisis management.
    標題: Organization.
    標題: Strategic planning.
    標題: Brand name products - Management.
    標題: Corporations - Investor relations.
    ISBN: 9781137313973 (electronic bk.)
    ISBN: 1137313978 (electronic bk.)
    書目註: Includes bibliographical references and index.
    內容註: The organization, the brand and the organization's stakeholders -- Acknowledging the relationship between an organization, its stakeholders and brand -- The nature of organization, brand and stakeholder dynamics : when problems set the stage for a crisis -- Stakeholders, the stakeholder network and the brand network : how the stakeholder network effects crisis management efforts -- Strategy and the emergent crisis -- Understanding the nature of a crisis : why it has the potential to effect an organization, its stakeholders and the brand -- The emerging crisis and the phenomenon of the stakeholder swarm : -- Stakeholder influence on network equilibrium, brand attractiveness and crisis management efforts -- Managing brand trauma -- Implementing the strategy -- Building a crisis management and recovery plan -- The emergence of a crisis in complex adaptive systems : the organization, its brand, stakeholders and the future -- Appendix a events and organization types : a mini case study of channeled effects.
    摘要、提要註: An organization's brand is its most distinctive feature - it is a mechanism for coordinating resources around its vision or mission. "Organizations in the Face of Crisis" offers a new and unique approach to the treatment of threats to an organization and its brand. In this volume, key concepts associated with crisis events are presented and analysed. Examination of ' brand trauma,' the potentially debilitating effects of a crisis on an organization, reveals the pervasive nature of a crisis' effects and offers why these effects can haunt a brand and its stakeholders long after the crisis has passed. Tafoya also illustrates ways an organization's core network can be shaken by the emergence of a new network brought on by a crisis. This network, a 'stakeholder swarm', functions to meet its own needs often by challenging the make-up, control and flow of information, and even threatening the effected organization's very existence. Case studies and diagnostic tools are used to demonstrate the effects of a crisis on an organization and its brand, and to provide insight and strategies on managing the crisis at hand as well as the long-term effects that may be linked to the crisis and its occurrence. This volume will appeal to stakeholders on all sides of a crisis: from an organization's managers, employees, customers or clients and to diverse fields of study including law, medicine, religion, military, law enforcement and regulation.
    電子資源: An electronic book accessible through the World Wide Web; click for information
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