Consumer behavior
Overview
Works: | 46 works in 36 publications in 36 languages |
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Titles
The myth of excellence : why great companies never try to be the best at everything
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Predictably irrational : the hidden forces that shape our decisions
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The new economics of sustainable consumption[electronic resource] :seeds of change /
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Applying social cognition to consumer-focused strategy[electronic resource] /
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Creating images and the psychology of marketing communication[electronic resource] /
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Globalization, culture and branding :how to leverage cultural equity for building iconic brands in the era of globalization /
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Global observations of the influence of culture on consumer buying behavior[electronic resource] /
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Subjects