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Cases on consumer-centric marketing management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/343
書名/作者:	Cases on consumer-centric marketing management // Vimi Jham and Sandeep Puri, editors.
其他作者:	Jham, Vimi,
出版者:	Hershey, Pennsylvania (701 E. Chocolate Ave., Hershey, PA, 17033) : : IGI Global,, [2014]
面頁冊數:	1 online resource (316 pages) : : ill.
標題:	Marketing - Management
標題:	Customer relations
標題:	Customer services
標題:	Consumer behavior
ISBN:	9781466643581 (ebook)
ISBN:	9781466643574 (hbk.)
書目註:	Includes bibliographical references.
內容註:	Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer relationship management / Chandra Shekhar Padhi -- The realization of customer satisfaction with technology integrations / Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn -- Intensive care / Eric Van Genderen -- Always trust the customer: how Zara has revolutionized the fashion industry and become a worldwide leader / Eric Viardot -- Consumer behavior perspective for fairness creams: a case of 'fair & lovely' / Yasser Mahfooz, Faisal Mahfooz -- International branding at Mirza International: dilemma unsolved / Gautam Dutta -- Delhi Bank of India: dilemma of a new bank manager / Sandeep Puri, Jayanthi Ranjan -- Facebook: an application of cloud computing / Lokesh Sharma -- Price effectiveness in hotels: case study comparing strategies adopted by mid-size hotels in New Delhi / Nidhi Chowdhry -- Indian luxury car market changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey / Pradeep Kautish -- Marketing of tobacco products in Australia: dealing with the emerging regulations / Rajeev Sharma -- Concentra BPO: the falling customer satisfaction / Shreya Dhingra -- A case study on customer experiential management at High Five Hotels Pvt. Ltd, Nashik / Sonali Gadekar, Sushil Gadekar -- Case study on customer's ambidextrous nature of trust in internet banking: Australian context / Sujana Adapa, Fredy-Roberto Valenzuela -- Should corporate political lobbying come under scanner by regulatory mechanism?: Vaishnavi corporate communication and 2G spectrum scam / S. Jayachandran -- Tata GoldPlus: adoption of customer oriented strategy for penetrating market opportunity / Salma Ahmed -- When Citi was found sleeping / Suresh Chandra Bihari -- Triumph charter school service provider / Verneshia (Necia) Boone -- Maximizing employee on-boarding: a study in a pharmaceutical company / Shalini Kalia, Neha Mittal, Rohit Arora.
摘要、提要註:	"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4357-4

Cases on consumer-centric marketing management /
Cases on consumer-centric marketing management /Vimi Jham and Sandeep Puri, editors. - Hershey, Pennsylvania (701 E. Chocolate Ave., Hershey, PA, 17033) :IGI Global,[2014] - 1 online resource (316 pages) :ill.

Includes bibliographical references.

Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer relationship management / Chandra Shekhar Padhi -- The realization of customer satisfaction with technology integrations / Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn -- Intensive care / Eric Van Genderen -- Always trust the customer: how Zara has revolutionized the fashion industry and become a worldwide leader / Eric Viardot -- Consumer behavior perspective for fairness creams: a case of 'fair & lovely' / Yasser Mahfooz, Faisal Mahfooz -- International branding at Mirza International: dilemma unsolved / Gautam Dutta -- Delhi Bank of India: dilemma of a new bank manager / Sandeep Puri, Jayanthi Ranjan -- Facebook: an application of cloud computing / Lokesh Sharma -- Price effectiveness in hotels: case study comparing strategies adopted by mid-size hotels in New Delhi / Nidhi Chowdhry -- Indian luxury car market changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey / Pradeep Kautish -- Marketing of tobacco products in Australia: dealing with the emerging regulations / Rajeev Sharma -- Concentra BPO: the falling customer satisfaction / Shreya Dhingra -- A case study on customer experiential management at High Five Hotels Pvt. Ltd, Nashik / Sonali Gadekar, Sushil Gadekar -- Case study on customer's ambidextrous nature of trust in internet banking: Australian context / Sujana Adapa, Fredy-Roberto Valenzuela -- Should corporate political lobbying come under scanner by regulatory mechanism?: Vaishnavi corporate communication and 2G spectrum scam / S. Jayachandran -- Tata GoldPlus: adoption of customer oriented strategy for penetrating market opportunity / Salma Ahmed -- When Citi was found sleeping / Suresh Chandra Bihari -- Triumph charter school service provider / Verneshia (Necia) Boone -- Maximizing employee on-boarding: a study in a pharmaceutical company / Shalini Kalia, Neha Mittal, Rohit Arora.

Restricted to subscribers or individual electronic text purchasers.

"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466643581 (ebook)

LCCN: 2013011319Subjects--Topical Terms:

570431
Marketing
--Management

LC Class. No.: HF5415.13 / .C335 2014e

Dewey Class. No.: 658.8/343

Cases on consumer-centric marketing management /
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245 0 0 $a Cases on consumer-centric marketing management / $c Vimi Jham and Sandeep Puri, editors.
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300 $a 1 online resource (316 pages) : $b ill.
504 $a Includes bibliographical references.
505 0 $a Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer relationship management / Chandra Shekhar Padhi -- The realization of customer satisfaction with technology integrations / Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn -- Intensive care / Eric Van Genderen -- Always trust the customer: how Zara has revolutionized the fashion industry and become a worldwide leader / Eric Viardot -- Consumer behavior perspective for fairness creams: a case of 'fair & lovely' / Yasser Mahfooz, Faisal Mahfooz -- International branding at Mirza International: dilemma unsolved / Gautam Dutta -- Delhi Bank of India: dilemma of a new bank manager / Sandeep Puri, Jayanthi Ranjan -- Facebook: an application of cloud computing / Lokesh Sharma -- Price effectiveness in hotels: case study comparing strategies adopted by mid-size hotels in New Delhi / Nidhi Chowdhry -- Indian luxury car market changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey / Pradeep Kautish -- Marketing of tobacco products in Australia: dealing with the emerging regulations / Rajeev Sharma -- Concentra BPO: the falling customer satisfaction / Shreya Dhingra -- A case study on customer experiential management at High Five Hotels Pvt. Ltd, Nashik / Sonali Gadekar, Sushil Gadekar -- Case study on customer's ambidextrous nature of trust in internet banking: Australian context / Sujana Adapa, Fredy-Roberto Valenzuela -- Should corporate political lobbying come under scanner by regulatory mechanism?: Vaishnavi corporate communication and 2G spectrum scam / S. Jayachandran -- Tata GoldPlus: adoption of customer oriented strategy for penetrating market opportunity / Salma Ahmed -- When Citi was found sleeping / Suresh Chandra Bihari -- Triumph charter school service provider / Verneshia (Necia) Boone -- Maximizing employee on-boarding: a study in a pharmaceutical company / Shalini Kalia, Neha Mittal, Rohit Arora.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Marketing $x Management $3 570431
650 0 $a Customer relations $3 195389
650 0 $a Customer services $3 168015
650 0 $a Consumer behavior $3 144720
700 1 $a Jham, Vimi, $d 1968- $e editor. $3 571007
700 1 $a Puri, Sandeep, $d 1972- $e editor. $3 571008
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4357-4