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The myth of excellence : why great c...

Mathews Ryan

The myth of excellence : why great companies never try to be the best at everything

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	The myth of excellence : why great companies never try to be the best at everything/ Mathews, Ryan
作者:	Mathews Ryan
出版者:	New York : Three Rivers Press, 2001
面頁冊數:	251頁; 21x14公分
標題:	Marketing research
標題:	Consumer behavior
標題:	Shopping-Case studies.
ISBN:	0609810014(平裝)

The myth of excellence : why great companies never try to be the best at everything
Mathews Ryan

The myth of excellence : why great companies never try to be the best at everythingMathews, Ryan - 初版 - New YorkThree Rivers Press2001 - 251頁21x14公分

ISBN: 0609810014(平裝)Subjects--Topical Terms:

157103
Marketing research

The myth of excellence : why great companies never try to be the best at everything
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