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Measuring the effectiveness of image...

Woodside, Arch G.

Measuring the effectiveness of image and linkage advertising[electronic resource] :the nitty-gritty of maxi-marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/343
書名/作者:	Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing // Arch G. Woodside.
作者:	Woodside, Arch G.
出版者:	Westport, Conn. : : Quorum Books,, 1996.
面頁冊數:	xxiv, 251 p. : : ill. ;; 24 cm.
標題:	Advertising - Brand name products.
標題:	Brand choice.
標題:	Corporate image.
ISBN:	0313036144 (e-Book)
ISBN:	9780313036149 (e-Book)
ISBN:	0899309844 (alk. paper)
ISBN:	9780899309842 (alk. paper)
書目註:	Includes bibliographical references (p. [245]-247) and index.
電子資源:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

Measuring the effectiveness of image and linkage advertising[electronic resource] :the nitty-gritty of maxi-marketing /
Woodside, Arch G.

Measuring the effectiveness of image and linkage advertisingthe nitty-gritty of maxi-marketing /[electronic resource] :Arch G. Woodside. - Westport, Conn. :Quorum Books,1996. - xxiv, 251 p. :ill. ;24 cm.

Includes bibliographical references (p. [245]-247) and index.

ISBN: 0313036144 (e-Book)

LCCN: 95050739 Subjects--Topical Terms:

341193
Advertising
--Brand name products.

LC Class. No.: HF6161.B4 / W67 1996

Dewey Class. No.: 658.8/343

Measuring the effectiveness of image and linkage advertising[electronic resource] :the nitty-gritty of maxi-marketing /
LDR:01014nam 2200241 a 4500 001 339844
003 DLC
005 19961129095346.2
008 110621s1996 ctua b 001 0 eng
010 $a 95050739
020 $a 0313036144 (e-Book)
020 $a 9780313036149 (e-Book)
020 $a 0899309844 (alk. paper)
020 $a 9780899309842 (alk. paper)
035 $a ABC0313036144
040 $a DLC $c DLC $d DLC
050 0 $a HF6161.B4 $b W67 1996
082 0 0 $a 658.8/343 $2 20
100 1 $a Woodside, Arch G. $3 389232
245 1 0 $a Measuring the effectiveness of image and linkage advertising $h [electronic resource] : $b the nitty-gritty of maxi-marketing / $c Arch G. Woodside.
260 $a Westport, Conn. : $b Quorum Books, $c 1996.
300 $a xxiv, 251 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [245]-247) and index.
650 0 $a Advertising $x Brand name products. $3 341193
650 0 $a Brand choice. $3 346260
650 0 $a Corporate image. $3 181048
776 $c Original $z 0899309844
856 4 0 $3 Bibliographic record display $u http://ebooks.abc-clio.com/?isbn=9780313036149 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

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